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Open AccessArticle

The Management of Unsold Food in Outdoor Market Areas: Food Operators’ Behaviour and Attitudes

1
Department of Management, University of Turin, Corso Unione Sovietica 218 bis, 10134 Turin, Italy
2
NatRisk—Research Centre on Natural Risks in Mountain and Hilly Environments, University of Torino, Largo Paolo Braccini 2, Grugliasco, 10095 Turin, Italy
3
ESOMAS Department, University of Turin, Corso Unione Sovietica 218 bis, 10134 Turin, Italy
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(4), 1180; https://doi.org/10.3390/su10041180
Received: 6 March 2018 / Revised: 30 March 2018 / Accepted: 12 April 2018 / Published: 14 April 2018
(This article belongs to the Special Issue Sustainable Agribusiness and Food Supply Chain)
Food wastage has been widely discussed and investigated from different perspectives in literature. The EU-28 produces about 88 million tonnes of food wastage every year, making the awareness of this phenomenon a vital matter. This paper focuses on the outdoor-market operators’ perception and behaviour towards the food waste phenomenon in a particular phase of the agro-food supply chain. It assesses the different approaches used to manage unsold produce and its destination. A sample of 214 market retailers in the Greater Torino market areas of Italy were identified, to whom a questionnaire was administered by interview to analyze the main actors involved in the food-wastage process and profile them according to their perception, behaviour, and attitude. The results show that there are three distinct kinds of market operators, i.e., farmers, peddlers, and hybrids. Their attitudes and behaviour towards unsold food differ, as does their inclination towards a sustainable approach, which depends on their personal experience and role in the supply chain. Moreover, the results provide some relevant elements that may contribute to improving the management of the food-waste phenomenon. Moreover, they bring some useful evidence to light that could lay the basis of more effective tools to be put at the disposal of various institutions. View Full-Text
Keywords: food wastage; farmers; peddlers; hybrids; outdoor market; multiple correspondence analysis; hierarchical cluster analysis food wastage; farmers; peddlers; hybrids; outdoor market; multiple correspondence analysis; hierarchical cluster analysis
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Peira, G.; Bollani, L.; Giachino, C.; Bonadonna, A. The Management of Unsold Food in Outdoor Market Areas: Food Operators’ Behaviour and Attitudes. Sustainability 2018, 10, 1180.

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