Next Article in Journal
Perception among NHIS–HMO Enrolees of the Attitudes of Medical Personnel during Outpatient Care in Lagos Hospitals
Previous Article in Journal
Responses to Wildfire and Prescribed Fire Smoke: A Survey of a Medically Vulnerable Adult Population in the Wildland-Urban Interface, Mariposa County, California
 
 
Font Type:
Arial Georgia Verdana
Font Size:
Aa Aa Aa
Line Spacing:
Column Width:
Background:
Article

The Impact of a Large-Scale Social and Behavior Change Communication Intervention in the Lake Zone Region of Tanzania on Knowledge, Attitudes, and Practices Related to Stunting Prevention

1
Corus International/IMA World Health, 1730 M St NW #1100, Washington, DC 20036, USA
2
Corus International/IMA World Health, Nyalali Curve, Plot 1657, Dar es Salaam P.O. Box 9260, Tanzania
3
RTI International, 701 13th St NW #750, Washington, DC 20005, USA
4
Department of Public Health, Brigham Young University, LSB, Provo, UT 84602, USA
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2023, 20(2), 1214; https://doi.org/10.3390/ijerph20021214
Submission received: 18 November 2022 / Revised: 22 December 2022 / Accepted: 26 December 2022 / Published: 10 January 2023
(This article belongs to the Section Global Health)

Abstract

:
Background: Large-scale social and behavioral change communication (SBCC) approaches can be beneficial to achieve improvements in knowledge, attitudes, and practices (KAP). Addressing Stunting in Tanzania Early (ASTUTE) included a significant SBCC component and targeted precursors to stunting including KAP related to maternal and child health, antenatal care, WASH, childhood development, and male involvement. METHODS: Baseline, midline, and endline surveys were conducted for a total of 14,996 female caregivers and 6726 male heads of household in the Lake Zone region of Tanzania. Regression analyses were used to estimate differences in KAP from baseline to midline and endline. Results: Women’s knowledge of handwashing and infant/child feeding practices, and attitudes related to male involvement, consistently improved from baseline to midline and baseline to endline. Women’s practices related to antenatal care, breastfeeding, and early child development improved from baseline to midline and baseline to endline. Improvements in KAP among male heads of household were varied across indicators with consistent improvement in practices related to child feeding practices from baseline to midline and baseline to endline. Conclusion: Many changes in KAP were observed from baseline to midline and baseline to endline and corresponded with SBCC programming in the region. These results provide support for the value of large SBCC interventions. Public health efforts in settings such as Tanzania may benefit from adopting these approaches.

1. Introduction

Tanzania has achieved dramatic improvements in maternal and child health in recent decades, yet undernutrition remains a serious public health problem [1]. Despite the Tanzanian government providing free, universal maternal, newborn, and child health (MNCH) services, women’s dietary practices and nutritional status are far from ideal. In Tanzania, challenges include an uneven commitment to women’s nutrition, limited human resources, and a lack of exposure to innovative social and behavioral change communication (SBCC) strategies to improve nutrition practices [2]. SBCC interventions are designed to address social and behavioral issues generally [3] and have been widely implemented for childhood nutrition and stunting prevention purposes specifically [4,5,6,7]. SBCC interventions may be inclusive of multiple methods including mass communication, interpersonal communication, group-based approaches, advocacy, community or social mobilization, and capacity strengthening [8]. Recent systematic reviews and meta-analyses of SBCC approaches to improve child nutritional status mostly demonstrate the effectiveness of such programs, particularly when a clear behavior change objective has been targeted [4,6,7]. Addressing Stunting in Tanzania Early (ASTUTE) was a large-scale, comprehensive, five-year SBCC program inclusive of mass media communications (e.g., television, radio); interpersonal communication (IPC) interventions (e.g., home visits, home-based health education); group-based approaches (e.g., support groups for women, positive deviance/hearth, community mobilization days; community mobilization, community outreach; health facility-based counseling; and multisectoral capacity building [e.g., regional and district government staff, health facility workers, community health workers]). ASTUTE activities focused on standard MNCH indicators, including making regular health facility visits to receive antenatal care (ANC); infant and young child feeding (IYCF) practices; water, sanitation, and hygiene (WASH) practices; measures of early childhood development (ECD); and indicators of male involvement.
IMA World Health, along with consortium partners, implemented ASTUTE in Tanzania’s Lake Zone region. The program included training more than 6000 community health workers, facility workers, staff, and volunteers from 50 civil society organizations to provide leadership and interventions in creating cultural and behavioral shifts in key MNCH-related practices. Mass media efforts included radio and television spots disseminating six key message themes: (1) maternal health and nutrition during pregnancy; (2) exclusive breastfeeding for children 0–6 months; (3) complementary feeding for children 6–24 months; (4) early child development; (5) water, sanitation, and hygiene practices; and (6) diarrhea treatment. IPC programming included home visits from trained community health workers (CHWs) and organized mobile outreach. Group-based approaches included positive deviance/hearth groups and support groups. IMA partnered with Development Media International (DMI)—its partner in the development and implementation of radio and TV spots—to design and conduct baseline, midline, and endline surveys to inform program direction and to assess impact during, in the middle, and at the end of the program. Numerous studies exploring the associations of key health outcomes and exposure to core program elements and indicators at either baseline, midline, or endline have been published previously [9,10,11,12,13,14,15,16,17,18]. Associations between knowledge of key health-promoting behaviors included in SBCC programming and stunting prevention have been significant [10,13,15]. Moffat et al. [14] examined individual characteristics associated with having experienced exposure to SBCC programming. Findings indicated that a woman’s increased wealth, ownership of a cell phone, access to radio and TV, increased opportunity for household decision-making, and support from a husband were predictive of SBCC mass media exposure, but not IPC components of the SBCC. Broadbent et al. [11] identified SBCC as an effective approach for the promotion of ECD knowledge and behaviors. In particular, a mother’s exposure to the SBCC’s IPC programming was positively associated with all measured ECD behaviors, including talking to, drawing with, counting with, naming objects with, and playing with your child. Similarly, previous analyses of ASTUTE data have also explored the impact of key SBCC programming related to male involvement, including maternal perceptions of the role of men during pregnancy [16] and associations between men’s engagement in household chores and both maternal health and ANC-seeking behaviors [12]. However, to date, no study has provided a comprehensive analysis inclusive of both mass media and IPC programming using baseline, midline, and endline ASTUTE data. The purpose of this study was to examine if this large-scale SBCC intervention was associated with changes in KAP related to key MNCH indicators comparing midline and endline data to baseline data.

2. Materials and Methods

UKaid and the Foreign, Commonwealth and Development Office (FCDO) provided funding to IMA World Health for the implementation of ASTUTE. A consistent tagline was used at the end of each theory-based radio spot, which was broadcast a total of 70,000 times. TV spots were aired before and during the evening news on national and regional stations a total of 1198 times. CHWs used a problem-based negotiated behavior change approach during in-home visits to implement IPC components of the intervention. They counseled mothers and referred children with growth faltering to health facilities for treatment and counseling. They also encouraged both mothers and male partners to engage in stimulation activities (e.g., drawing, playing, playing, naming objects, or talking with them) for their children by providing education and support.

2.1. Sample

Data came from three distinct cross-sectional surveys completed by a unique sub-sample of participants during each data collection period between 2016 and 2020. Surveys were conducted in five regions of Tanzania’s Lake Zone region, namely Geita, Kagera, Kigoma, Mwanza, and Shinyanga. A stratified, multi-stage random sample design was used to select survey participants. Eligibility to participate was limited to households with a child under two years of age. Participants were randomly sampled from 243 villages that were selected from among the five participating regions. The baseline survey was carried out in 2016, prior to the launch of ASTUTE programming. A total of 5000 mothers, hereafter known as female caregivers, and 1144 corresponding fathers, hereafter known as male heads of household, were surveyed. The midline survey was conducted in 2019 and included 5000 female caregivers and 2502 male heads of households. The endline survey was conducted in 2020 after all ASTUTE programming ended and included 4996 female caregivers and 3080 male heads of household. The present study sample includes all baseline, midline, and endline participants for a total of 14,996 female caregivers and 6726 male heads of household. Participant demographics are presented in Table 1.

2.2. Study Design and Procedure

The female caregiver of the youngest child in the home responded to questionnaire items. The male head of household was asked to respond only if available and applicable. IPSOS, a local research firm, collected all three waves of data. They comprised a field team with 50 enumerators and 10 supervisors. Twenty-five percent of records were quality-checked using revisits and phone checks. DMI’s internal IRB and Tanzania’s National Institute for Medical Research (TZ: NIMR/HQ/R.8a/Vol.IX/2344) provided Institutional Review Board (IRB) approval. Informed consent was collected before the surveys began and participants were reminded that participation was voluntary and they could stop the survey at any time. Questionnaire items were written in English, translated into Kiswahili, and then back-translated to English to ensure the original meaning was retained. The questionnaires were piloted, modified, and finalized before being administered to participants. Interviews were conducted in the participants’ homes and lasted on average 50–60 min. Baseline data were collected using hard copies and midline and endline data were recorded using smartphones and PDAs (personal digital assistants).

2.3. Measures

Participants’ demographic characteristics were measured and collected. Exposure to the various components of the intervention (radio, TV, and IPC intervention in the midline and endline questionnaires) were also collected along with key MNCH indicators.
Wealth. A calculated composite variable adapted from a previously validated index was used to estimate household wealth [19]. Two sub-indices comprised the index. The first sub-index represented access to services and ownership of consumer durables was the second. Items pertaining to access to services included the availability of safe drinking water sources (e.g., protected wells, a public standpipe) and safe sanitation (e.g., a flush toilet). Pit latrines were not considered safe sanitation for this study. Seven items were measured to represent consumer durables. These included ownership of a radio, TV, bicycle, motorcycle, mobile phone, boat, or animal-drawn cart. Each index was calculated by summing the total of the indicators within each index. An average of the two indices was then used to calculate an overall wealth score, with possible values ranging between 0 and 1. Higher wealth scores indicate higher socioeconomic status. Housing quality was not included in this index as the data were not available.
Intervention Exposure. Only data collected at endline were used to measure exposure to the intervention. Exposure was estimated separately for each of the radio, TV, and IPC intervention components. Exposure to the radio component was coded ‘yes’ if respondents reported affirmatively to having heard the example spot(s) that concluded with the sound of a laughing baby or if they reported having heard radio messages that advised about maternal and child health and/or child development. Exposure to TV was coded ‘yes’ if respondents reported affirmatively to having seen the example image frame(s) on TV or ‘reported seeing messages on the TV that advised about maternal/child health/child development’. IPC exposure was coded ‘yes’ if respondents reported affirmatively that a (community) health worker had visited their home and advised them about maternal and child health and/or child development. Exposure to each intervention component (radio, TV, and IPC) was measured for female caregivers. IPC mostly targeted female caregivers, so male head of household respondents were only asked questions about exposure to radio and TV.

2.4. Analysis

Data were deidentified and shared only with study personnel to ensure confidentiality. STATA version 16 (College Station, TX, USA) was used to clean and recode variables in each of the three datasets. SAS 9.4 (Cary, NC, USA) was used to conduct analyses. Basic frequency statistics were calculated for key demographic variables. Logistic regression analysis was used to identify changes in KAP at each time point, comparing the midline and endline values to the baseline values. All models were adjusted for respondent age, education, and household wealth.

3. Results

3.1. Demographics

Most female caregivers at each round were 20–29 years of age, able to read, had completed primary school, were crop farmers, and were monogamous (Table 1). Kiswahili and Sukuma were the most spoken languages. Almost half (46%) of female caregivers reported hearing mass media messages only regarding the intervention, while 14 percent heard both mass media messages and received IPC, 6 percent received IPC only, and 34 percent had no reported exposure to the intervention (Table 2).
Table 1. Female Caregiver Characteristics by Survey Round.
Table 1. Female Caregiver Characteristics by Survey Round.
BaselineMidlineEndline
n%n%n%
Mothers
Age (years)<2022(0.5)92(1.8)93(1.9)
20–292409(55.3)2697(54.0)2865(57.4)
30–391183(27.2)1357(27.2)1352(27.1)
40+290(6.7)305(6.1)273(5.5)
Missing647(12.9)64(1.3)5(0.1)
Primary languageSwahili1848(37.0)2005(40.2)1672(33.5)
Sukuma1357(27.1)1481(29.7)1652(33.1)
Other1795(35.9)1506(30.2)1669(33.4)
Able to read 1No1316(26.3)1208(24.2)1092(21.9)
Yes 3684(73.7)3784(75.8)3901(78.1)
OccupationCrop farmer3576(71.5)3429(68.7)3495(70.0)
Other1424(28.5)1563(31.3)1498(30.0)
Completed primary schoolNo1546(30.9)1489(29.8)1480(29.6)
Yes 3454(69.1)3503(70.2)3513(70.4)
Marital Status 2Single293(5.9)273(5.5)211(4.2)
Monogamous3549(71.0)3474(69.6)3848(77.1)
Polygamous291(5.8)506(10.1)490(9.8)
Other867(17.3)739(14.8)444(8.9)
Total 5000(100)4992(100)4993(100)
Fathers
Age (years)<207(0.01)88 (3.5) 5(0.4)
20–29335(33.2)812 (32.5) 360(31.7)
30–39392(38.9)1025 (40.9) 452(39.8)
40+275(27.3)577 (23.1) 318(28.0)
OccupationInformal991(98.2)2377 (95.1)1099(96.1)
Formal18(1.8)125 (4.9) 45(3.9)
Completed primary school 205(20.1)550 (21.9)215(18.8)
806(79.9)1952 (78.1)929(81.2)
Total 1009 2502 1135
1 Defined as being able to read aloud some or all of the sentence, “Unaweza kusoma na kuandika”. 2 Other includes informal union, widowed, divorced, or separated.

3.2. Knowledge and Attitudes

Women’s knowledge about when to begin giving complementary foods (foods and liquids in addition to breastmilk) and critical handwashing moments improved significantly from baseline to midline and baseline to endline (Table 3). While knowledge levels increased slightly from baseline to midline and baseline to endline for early initiation of breastfeeding and exclusive breastfeeding for the first six months of life, increases were not statistically significant. Understanding that handwashing without soap does not clean hands properly increased significantly from baseline to midline but the increase from baseline to endline was not significant.

3.3. Practices

Female caregivers reported eating significantly more types of food, attending more antenatal visits, having a partner help with chores during the most recent pregnancy, singing more to the child, and drawing more with the child from baseline to midline and baseline to endline (Table 4). Female caregivers were significantly more likely to report emptying both breasts when breastfeeding, counting in front of the child more, and engaging in more activities with the child from baseline to endline, but not from baseline to midline. Inversely, female caregivers increased breastfeeding in the first hour of life from baseline to midline but not from baseline to endline.
Male heads of household were significantly more likely to feed the youngest child in the previous three months from baseline to midline than from baseline to endline (Table 5). Male heads of household were significantly more likely to point out objects to the child and talk to and play with the child from baseline to endline but not from baseline to midline. There were significantly more male heads of household who reported helping their wives with chores during a previous pregnancy from baseline to midline but not from baseline to endline.

4. Discussion

The purpose of this study was to determine whether MNCH indicators of KAP improved from baseline to midline and baseline to endline. While not all changes were significant, and not all changes were consistent at the different data collection periods, the results were positive overall. Both midline and endline results for 26 indicators were compared to baseline, for a total of 52 comparisons. Of these 52 comparisons, 33 (63%) demonstrated statistically significant improvement. For female caregivers, improvement in both knowledge and attitudes was less impressive than improvements among practices indicators. For example, of the eight knowledge and attitudes indicators, four (50%) showed significant improvement at the midline compared to the baseline, and four (50%) significantly improved at the endline compared to the baseline. It should be noted that three indicators showed significant improvement at both the midline and endline compared to baseline, while one indicator was significant at the midline only and one significant at the endline only when compared to baseline. More importantly, of the 12 practices indicators measured for female caregivers, nine (75%) significantly improved by midline, and 10 (83%) significantly improved by endline when compared to baseline. As with the knowledge and attitude indicators, the majority of practice indicators improved in comparison to baseline at both midline and endline, yet one indicator showed significant improvement only at the midline while two showed significant improvement only at the endline when compared to baseline. Knowledge about exclusive breastfeeding and the introduction of foods and liquids, while similar, appear to be interpreted differently among respondents. Evidence of this is that nearly 92 percent of respondents at baseline were already knowledgeable about exclusive breastfeeding, while only 72 percent were knowledgeable about when to introduce foods and liquids into a child’s diet. Among the five practices measured for male heads of household, three (60%) had significantly improved by midline and three (60%) had significantly improved by endline when compared to baseline. As with measures for female caregivers, significant improvements among male heads of household were not consistent across data collection periods. Other studies of large-scale health-related campaigns in low- and middle-income countries have reported similar encouraging results [20,21,22]. The purpose of these campaigns is to share information about optimal health behaviors, improve attitudes, and get large numbers of individuals to adopt these behaviors [23]. Well-implemented media campaigns have been shown to change social norms and behaviors in positive ways [23,24,25,26].
The current study’s findings are especially impressive given the difficulty in promoting behavior change and improving health practices. While there were fewer improvements in knowledge and attitudes, it is important to note that efforts to increase knowledge and attitudes are undertaken solely with the express desire to improve practices.
Ideally, there would be consistent and linear improvement in the practice of all targeted behaviors over time when comparing midline and endline data to baseline data. Including the same participants at each data collection period, as opposed to surveying a unique sample of participants at each period as this study did, may have yielded more consistent results. Variations in the improvement of different indicators at different time periods in this study are consistent, however, with other SBCC programming [6]. In their review of SBCC programming’s impact on specific nutrition-related indicators, Kennedy et al. note that varying levels of success among indicators are common when evaluating large-scale SBCC interventions [6]. Evaluation of SBCC interventions is impeded by the challenge of measuring and determining the dose and response to various program interventions. Kennedy et al. indicate that combining individuals with various levels of exposure to interventions is a common practice hindering analyses of SBCC [6]. Indeed, the current study did not attempt to correlate SBCC exposure to study indicators nor did it quantify an individual participant’s exposure (dose) to mass media or IPC programming with respect to KAP surrounding MNCH (response), rather it addressed the combined impact of SBCC programming on the population represented by a large, randomly selected cohort at midline and endline compared with a similar cohort at baseline. For these reasons, the current study’s level of variation in results among variables and between time periods may be expected.
Several significant improvements in knowledge and attitudes were related to male involvement. For example, female caregivers reported that male involvement with household chores during pregnancy increased at both midline and endline compared to baseline. Female caregivers also reported that men would approve of other men helping in this way. Similarly, male heads of household perceived that most men in the community helped wives with household chores during pregnancy at midline compared to baseline. These shifts in knowledge and attitudes are especially promising if they are indicative of shifting societal and gender norms leading to greater equity in gender relations through male involvement in household and parenting duties [27].
It is noteworthy that those knowledge and attitudes indicators which did not show significant improvements from baseline to midline or baseline to endline were generally already very high at baseline (i.e., Agree child should only be given breastmilk for first 6 months; and How soon after birth should a child be put to the breast?) rendering any additional significant improvements in the population statistically challenging. For example, in their analysis of endline-only ASTUTE data, Beckstead et al. [9] found significant associations between exposure to SBCC radio programming and a variety of IYCF practices as well as significant associations between SBCC television programming and IYCF knowledge. Significant findings between SBCC exposure and enline data from Beckstead et al. may be helpful in gauging the impact of SBCC programming on indicators that are high at each of the three data collection periods in the current study.
Improvements in practices were impressive, especially among female caregivers. Only three practices indicators did not show significant improvement from baseline to midline (i.e., Usually empty both breasts when breastfeeding; Count in front of child last week; and Mean number of activities engaged with child in last week), and only two practices indicators did not show significant improvement from baseline to endline (i.e., Initiated breastfeeding in first hour and Mean number of activities engaged with child in last week).
There were significant improvements in ECD-related KAP in the current study. The current study’s findings might be compared with the cross-sectional analysis of endline-only data by Broadbent et al. [11] who identified a significant association between exposure to SBCC mass media programming and ECD behaviors. Early childhood development and cognitive stimulation are vital to the child’s well-being and have been found to impact both physiological [28] and neural development [29]. For example, an investigation of parental involvement and ECD in Tanzania concluded that higher levels of parental stimulation resulted in improved child cognition, language, and motor skills [30]. As a stunting prevention approach, ECD has been found to be equally important as traditional nutritional and dietary indicators [31,32]. SBCC appears to be an effective approach for increasing female caregiver ECD as measured by singing to a child and drawing with a child in particular.
Improvements in practices indicators of male heads of household were modest, with “Man helped feed child frequently in past three months” showing significant improvement compared to baseline at both midline and endline. Other indicators only saw significant improvements between baseline and midline (i.e., Male helped wife with chores during pregnancy) or baseline to endline (i.e., Man points out objects to child; and Male caregiver talked to the child and played with the child in the last week). “Man purchased food for child in past month” did not significantly improve at either midline or endline when compared to baseline. While only modest differences in positive directions were observed, these findings can be interpreted as progress given the challenge of increasing male involvement generally and increasing male participation in promoting early childhood development specifically. Predominant and prevailing sociocultural norms work to discourage male involvement in pregnancy and child-rearing practices [33]. Extensive literature has documented the challenge of overcoming lingering cultural beliefs that childcare is the role of women only and that the role of men is to provide financially for the family [34,35,36,37]. Well-intended public health interventions have perhaps indirectly and unintentionally reinforced such norms through programming focused exclusively on mothers at the exclusion of fathers [35,38,39,40].
It is worth reiterating that the current study found comparatively fewer improvements in knowledge and attitude indicators as compared to practices indicators. Altering behavior is generally more challenging than increasing knowledge or shifting existing attitudes toward increasing care or concern for specific health behaviors or practices. Indeed, SBCC programs often measure shifts in knowledge and attitudes as a proxy for the more difficult to influence and measure practices. Future research should continue to explore the complex and weaker-than-expected association between an individual’s knowledge and his or her behavioral practices [41,42].

Limitations

Evaluating large-scale SBCCs can be challenging for a variety of reasons and the current study’s findings should be considered in light of several limitations. Levels of exposure to SBCC programming were reported (Table 2) to show the reach of this programming, but the current study did not attempt to correlate SBCC exposure to study indicators. When a region is flooded with health promotion messaging, calculating both direct or indirect exposure and measuring the dose or duration of said exposure to that messaging is difficult and often beyond the scope of program planners, implementers, and researchers. For example, household discussions between one family member exposed to SBCC programming and another without exposure may extend the program’s reach. Such indirect exposure is key to the success of SBCC approaches while paradoxically increasing the challenge of program evaluation. Additionally, the measurement of several study indicators was impacted by unusually high scores at baseline. Finally, given that the ASTUTE program was implemented in only five regions, other regions are not represented. Despite these limitations, this study suggests a pattern of improvements in KAP after ASTUTE began. These conclusions are based on rigorous methods, a large sample size, and strict data collection regimens across three sampling periods. Findings are supportive of future SBCC interventions, especially programming targeting knowledge and attitudes related to male involvement and IYCF together with practices related to ANC, ECD, and male involvement. Additional research is needed to better understand how large-scale communication campaigns can be improved and integrated into other health promotion efforts and interventions. Further investigation is likewise needed in understanding why some indicators examined in this study remain resistant to SBCC messaging. Identifying SBCC approaches capable of effectively promoting ECD among male heads of household is of prime importance. Promoting the benefits of breastfeeding practices and a woman’s reduced workload during pregnancy are examples of two other important practices in need of continued attention.

5. Conclusions

This study examined KAP related to standard MNCH indicators before, during, and after a large-scale SBCC program designed to address the persistent challenge of childhood stunting in Tanzania. Data analyzed compared a large sample of participants at baseline with similarly sized samples at both midline and endline. Study results support the use of SBCC programming for improving KAP generally. SBCC programming appears particularly effective at influencing the knowledge and attitudes of female caregivers related to male involvement and IYCF. SBCC approaches are similarly effective in promoting practices associated with ANC, ECD, and male involvement. Female caregiver knowledge of breastfeeding timing together with attitudes related to women doing chores appear to be resistant to SBCC programming. These findings can help to inform future SBCC interventions targeting key indicators associated with stunting prevention.

Author Contributions

Conceptualization, K.D. and G.M.; Methodology, K.D., M.L., S.T. and D.C.; Validation, K.D.; Formal Analysis, B.C. and J.W.; Investigation, G.M.; Data Curation, B.C. and J.W.; Writing—Original Draft Preparation, C.H., B.C. and J.W.; Writing—Review and Editing, C.H., B.C., J.W., M.L., S.T., K.D., D.C. and G.M.; Project Administration, K.D., M.L., S.T. and G.M. All authors have read and agreed to the published version of the manuscript.

Funding

Funding for ASTUTE came from UKaid and the Foreign, Commonwealth and Development Office (FCDO), Grant PO 6803.

Institutional Review Board Statement

The study was conducted according to the guidelines of the Declaration of Helsinki, and approved by the Institutional Review Board of Development Media International and Tanzania’s National Institute for Medical Research (TZ: NIMR/HQ/R.8a/Vol.IX/2344).

Informed Consent Statement

Informed consent was obtained from all subjects involved in the study.

Data Availability Statement

Restrictions apply to the availability of these data. Data was obtained from Corus International/IMA World Health and are available from the authors with the permission of Corus International/IMA World Health.

Acknowledgments

The authors wish to acknowledge the support of IMA/Corus International personnel in both Washington DC (USA) and Dar es Salam (Tanzania).

Conflicts of Interest

The authors declare no conflict of interest.

References

  1. United States Agency for International Development (USAID). Maternal and Child Health [Fact Sheet]. 2021. Available online: https://www.usaid.gov/tanzania/fact-sheet/tanzania-maternal-and-child-health-fact-sheetpdf (accessed on 25 December 2022).
  2. United Nations Children’s Fund (UNICEF). Maternal and Child Health [Fact Sheet]. 2017. Available online: https://www.unicef.org/tanzania/media/711/file/UNICEF-Tanzania-2017-MCH-fact-sheet.pdf (accessed on 25 December 2022).
  3. Awantang, G.N.; Helland, A.; Velu, S.; Gurman, T. Evaluating capacity strengthening for social and behavior change communication: A systematic review. Health Promot. Int. 2022, 37, daab068. [Google Scholar] [CrossRef] [PubMed]
  4. Darajat, A.; Sansuwito, T.; Amir, M.D.; Hadiyanto, H.; Abdullah, D.; Dewi, N.P.; Umar, E. Social behavior changes communication intervention for stunting prevention: A systematic review. Open Access Maced. J. Med. Sci. 2022, 10, 209–217. [Google Scholar] [CrossRef]
  5. Fox, E.; Obregón, R. Population-level behavior change to enhance child survival and development in low-and middle-income countries. J. Health Commun. 2014, 19 (Suppl. S1), 3–9. [Google Scholar] [CrossRef] [Green Version]
  6. Kennedy, E.; Stickland, J.; Kershaw, M.; Biadgilign, S. Impact of social and behavior change communication in nutrition specific interventions on selected indicators of nutritional status. J. Hum. Nutr. 2018, 2, 34–46. [Google Scholar]
  7. Mahumud, R.; Uprety, S.; Wali, N.; Renzaho, A.; Chitekwe, S. The effectiveness of interventions on nutrition social behavior change communication in improving child nutritional status within the first 1000 days: Evidence from a systematic review and meta-analysis. Matern. Child Nutr. 2022, 18, e13286. [Google Scholar] [CrossRef] [PubMed]
  8. SPRING. Moving Nutrition Social and Behavior Change Forward. 2019. Available online: https://www.spring-nutrition.org/publications/briefs/moving-nutrition-social-and-behavior-change-forward (accessed on 25 December 2022).
  9. Beckstead, E.; Mulokozi, G.; Jensen, M.; Smith, J.; Baldauf, M.; Dearden, K.; Linehan, M.; Torres, S.; Glenn, J.; West, J.; et al. Addressing child undernutrition in Tanzania with the ASTUTE program. BMC Nutri. 2022, 8, 29. [Google Scholar] [CrossRef]
  10. Bennion, N.; Mulokozi, G.; Allen, E.; Fullmer, M.; Kleinhenz, G.; Dearden, K.; Linehan, M.; Torres, S.; West, J.; Crookston, B.; et al. Association between WASH-related behaviors and knowledge with childhood diarrhea in Tanzania. Int. J. Environ. Res. Public Health 2021, 18, 4681. [Google Scholar] [CrossRef]
  11. Broadbent, E.; McConkie, M.; Aleson, E.; Kim, L.; Stewart, R.; Mulokozi, G.; Dearden, K.A.; Linehan, M.; Cherian, D.; Torres, S.; et al. Promoting caregiver early childhood development behaviors through social and behavioral change communication program in Tanzania. Int. J. Environ. Res. Public Health 2022, 19, 5149. [Google Scholar] [CrossRef]
  12. Chahalis, E.; McGhie, J.; Mulokozi, G.; Barnham, S.; Chappell, C.; Moser, C.; Linehan, M.; Torres, S.; Dearden, K.A.; Hall, C.; et al. Tanzanian men’s engagement in household chores is associated with improved antenatal care seeking and maternal health. BMC Pregnancy Childbirth 2021, 21, 666. [Google Scholar] [CrossRef]
  13. Manzione, L.; Kriser, H.; Gamboa, E.; Hanson, C.; Mulokozi, G.; Mwaipape, O.; Hoj, T.; Linehan, M.; Torres, S.; Hall, C.; et al. Maternal employment status and minimum meal frequency in children 6-23 months in Tanzania. Int. J. Environ. Res. Public Health 2019, 9, 1137. [Google Scholar] [CrossRef] [Green Version]
  14. Moffat, R.; Sayer, A.; DeCook, K.; Cornia, A.; Linehan, M.; Torres, S.; Mulokozi, G.; Crookston, B.; Hall, C.; West, J. A national communications campaign to decrease childhood stunting in Tanzania: An analysis of the factors associated with exposure. BMC Public Health 2022, 22, 531. [Google Scholar] [CrossRef] [PubMed]
  15. Moxley, V.; Graul, M.; Stoneking, N.; Hale, C.; Torres, S.; Linehan, M.; Dobies, K.; Mulokozi, G.; Hoj, T.; Crookston, B.; et al. Early childhood nutrition knowledge of caregivers in Tanzania. Int. J. Environ. Res. Public Health 2019, 8, 43–49. [Google Scholar] [CrossRef]
  16. Niedfeldt, H.J.; Sever, T.E.; Smith, R.; Davis, E.A.; Mulokozi, G.; Torres, S.; Linehan, M.; Dobie, K.A.; Hoj, T.; West, J.; et al. The role of men during pregnancy: A cross-sectional study of perceptions and beliefs of primary caregivers in Tanzania. J. Fam. Issues 2022, 43, 3–19. [Google Scholar] [CrossRef]
  17. Reher, B.; Cooper, S.; Mulokozi, G.; Brown, J.; Merrill, H.; Linehan, M.; Dearden, K.; Torres, S.; Crookston, B.; West, J.; et al. Are participants in a behavior change communication campaign more likely to seek care for childhood diarrhea? A study of caregivers of children under 2 in Tanzania. Health 2022, 14, 342–354. [Google Scholar] [CrossRef]
  18. Verdeja, M.; Thomas, K.; Dorsan, G.; Hawks, M.; Deardon, K.; Stroupe, N.; Hoj, T.; West, J.; Crookston, B.; Ezekial, M.; et al. Water, sanitation, and hygiene factors associated with child illness in Tanzania. Health 2019, 11, 827–840. [Google Scholar] [CrossRef] [Green Version]
  19. Briones, K. ‘How Many Rooms Are There in Your House?’ Constructing the Young Lives Wealth Index. 2017. Available online: https://assets.publishing.service.gov.uk/media/5acb49bce5274a7f20e712c1/YL-TN43_0.pdf (accessed on 25 December 2022).
  20. Kim, S.S.; Nguyen, P.H.; Yohannes, Y.; Abebe, Y.; Tharaney, M.; Drummond, E.; Frongillo, E.A.; Ruel, M.T.; Menon, P. Behavior change interventions delivered through interpersonal communication, agricultural activities, community mobilization, and mass media increase complementary feeding practices and reduce child stunting in Ethiopia. Nutr. J. 2019, 149, 1470–1481. [Google Scholar] [CrossRef] [Green Version]
  21. Menon, P.; Nguyen, P.H.; Saha, K.K.; Khaled, A.; Kennedy, A.; Tran, L.M.; Sanghvi, N.H.; Baker, J.; Alayon, S.; Afsana, K.; et al. Impacts on breastfeeding practices of at-scale strategies that combine intensive interpersonal counseling, mass media, and community mobilization: Results of cluster-randomized program evaluations in Bangladesh and Viet Nam. PLoS Med. 2016, 13, e1002159. [Google Scholar] [CrossRef] [Green Version]
  22. Rawat, R.; Nguyen, P.H.; Tran, L.M.; Hajeebhoy, N.; Nguyen, H.V.; Baker, J.; Frongillo, E.A.; Ruel, M.T.; Menon, P. Social franchising and a nationwide mass media campaign increased the prevalence of adequate complementary feeding in Vietnam: A cluster-randomized program evaluation. J. Nutri. 2017, 147, 670–679. [Google Scholar] [CrossRef] [Green Version]
  23. Wakefied, M.A.; Loken, B.; Hornik, R.C. Use of mass media campaigns to change health behavior. Lancet 2010, 376, 1261–1271. [Google Scholar] [CrossRef] [Green Version]
  24. Alexander, C.; Shrestha, S.; Tounkara, M.; Cooper, S.; Hunt, L.; Hoj, T.; Deardon, K.; Kezakubi, D.; Atugonza, V.; West, J.; et al. Media access is associated with knowledge of optimal water, sanitation and hygiene practices in Tanzania. Int. J. Environ. Res. Public Health 2019, 16, 1963. [Google Scholar] [CrossRef] [Green Version]
  25. Menon, P.; Ruel, M.T.; Nguyen, P.H.; Kim, S.S.; Lapping, K.; Frongillo, E.A.; Alayon, S. Lessons from using cluster-randomized evaluations to build evidence on large-scale nutrition behavior change interventions. World Dev. 2020, 127, 104816. [Google Scholar] [CrossRef]
  26. Zamawe, C.O.; Banda, M.; Dube, A.N. The impact of a community driven mass media campaign on the utilisation of maternal health care services in rural Malawi. BMC Pregnancy Childbirth 2016, 16, 21. [Google Scholar] [CrossRef] [Green Version]
  27. Dworkin, S.L.; Fleming, P.J.; Colvin, C.J. The promises and limitations of gender-transformative health programming with men: Critical reflections from the field. Cult. Health Sex. 2015, 17 (Suppl. S2), 128–143. [Google Scholar] [CrossRef] [PubMed] [Green Version]
  28. Richter, L.M.; Daelmans, B.; Lombardi, J.; Heymann, J.; Boo, F.L.; Behrman, J.R.; Lu, C.; Lucas, J.E.; Perez-Escamilla, R.; Dua, T.; et al. Investing in the foundation of sustainable development: Pathways to scale up for early childhood development. Lancet 2017, 389, 103–118. [Google Scholar] [CrossRef] [PubMed] [Green Version]
  29. Weaver, I.C. Integrating early life experience, gene expression, brain development, and emergent phenotypes: Unraveling the thread of nature via nurture. Adva. Genet. 2014, 86, 277–307. [Google Scholar]
  30. Pitchik, H.O.; Fawzi, W.W.; McCoy, D.C.; Darling, A.M.; Abioye, A.I.; Tesha, F.; Smith, E.R.; Mugusi, F.; Sudfeld, C.R. Prenatal nutrition, stimulation, and exposure to punishment are associated with early child motor, cognitive, language, and socioemotional development in Dar es Salaam, Tanzania. Child Care Health Dev. 2018, 44, 841–849. [Google Scholar] [CrossRef] [PubMed]
  31. Walker, S.P.; Chang, S.M.; Powell, C.A.; Grantham-McGregor, S.M. Effects of early childhood psychosocial stimulation and nutritional supplementation on cognition and education in growth-stunted Jamaican children: Prospective cohort study. Lancet 2005, 366, 1804–1807. [Google Scholar] [CrossRef]
  32. Walker, S.P.; Chang, S.M.; Powell, C.A.; Simonoff, E.; Grantham-McGregor, S.M. Early childhood stunting is associated with poor psychological functioning in late adolescence and effects are reduced by psychosocial stimulation. J. Nutri. 2007, 137, 2464–2469. [Google Scholar] [CrossRef] [Green Version]
  33. Davis, J.; Vyankandondera, J.; Luchters, S.; Simon, D.; Holmes, W. Male involvement in reproductive, maternal and child health: A qualitative study of policymaker and practitioner perspectives in the Pacific. Reprod. Health 2016, 13, 81. [Google Scholar] [CrossRef] [Green Version]
  34. Ganle, J.K.; Dery, I. “What men don’t know can hurt women’s health”: A qualitative study of the barriers to and opportunities for men’s involvement in maternal healthcare in Ghana. Reprod. Health 2015, 12, 93. [Google Scholar] [CrossRef] [Green Version]
  35. Kwambai, T.K.; Dellicour, S.; Desai, M.; Ameh, C.A.; Person, B.; Achieng, F.; Mason, L.; Laserson, K.F.; Ter Kuile, F.O. Perspectives of men on antenatal and delivery care service utilisation in rural western Kenya: A qualitative study. BMC Pregnancy Childbirth 2013, 13, 134. [Google Scholar] [CrossRef] [Green Version]
  36. Nanjala, M.; Wamalwa, D. Determinants of male partner involvement in promoting deliveries by skilled attendants in Busia, Kenya. Glob. J. Health Sci. 2012, 4, 60–67. [Google Scholar] [CrossRef] [PubMed]
  37. Nkuoh, G.N.; Meyer, D.J.; Tih, P.M.; Nkfusai, J. Barriers to men’s participation in antenatal and prevention of mother-to-child HIV transmission care in Cameroon, Africa. J. Midwifery Womens Health 2010, 55, 363–369. [Google Scholar] [CrossRef] [PubMed]
  38. Alio, A.P.; Lewis, C.A.; Scarborough, K.; Harris, K.; Fiscella, K. A community perspective on the role of fathers during pregnancy: A qualitative study. BMC Pregnancy Childbirth 2013, 13, 60. [Google Scholar] [CrossRef] [PubMed] [Green Version]
  39. Bhatta, D.N. Involvement of males in antenatal care, birth preparedness, exclusive breast feeding and immunizations for children in Kathmandu, Nepal. BMC Pregnancy Childbirth 2013, 13, 14. [Google Scholar] [CrossRef] [PubMed] [Green Version]
  40. Simkhada, B.; Teijlingen, E.R.V.; Porter, M.; Simkhada, P. Factors affecting the utilization of antenatal care in developing countries: Systematic review of the literature. J. Adv. Nurs. 2008, 61, 244–260. [Google Scholar] [CrossRef]
  41. Spronk, I.; Kullen, C.; Burdon, C.; O’Connor, H. Relationship between nutrition knowledge and dietary intake. Br. J. Nutr. 2014, 111, 1713–1726. [Google Scholar] [CrossRef] [PubMed] [Green Version]
  42. Worsley, A. Nutrition knowledge and food consumption: Can nutrition knowledge change food behaviour? Asia Pac. J. Clin. Nutr. 2002, 11, S579–S585. [Google Scholar] [CrossRef] [PubMed]
Table 2. Program Exposure at Endline.
Table 2. Program Exposure at Endline.
n%
Female Caregivers
None170434.1
IPC Only 12845.7
Media Only 2231246.3
IPC and Media 369613.9
Male Heads of Household
None90029.4
Radio or TV 2216470.6
1 Responded ‘yes’ to having received an in-home visit from a CHW who advised about maternal/child health/child development. 2 Responded ‘yes’ to hearing radio spot(s) ending with a laughing baby sound, hearing messages that advised about maternal/child health/child development, or ‘reported seeing messages on the TV that advised about maternal/child health/child development’. 3 Exposure to radio, TV, and IPC was only estimated for female caregivers.
Table 3. Logistic Regression Models for Female Caregiver Knowledge and Attitudes.
Table 3. Logistic Regression Models for Female Caregiver Knowledge and Attitudes.
OutcomeRoundTotaln%Adj. OR95% CIp Value (LRT)
Answer ‘no’ to “Does hand washing with water alone make your hands clean?”Baseline5000434686.9RefRefRef
Midline5000465193.02.20(1.631, 2.971)0.000 *
Endline4996445389.11.18(0.749, 1.848)0.480
Believes that women should do fewer chores during pregnancyBaseline4655159334.2RefRefRef
Midline5000226845.41.54(0.910, 2.612)0.108
Endline4996192538.51.21(0.703, 2.100)0.486
Believes at least some female friends receive help from male partners with household chores during pregnancy 1Baseline5000345469.1RefRefRef
Midline5000438287.63.89(2.790, 5.424)0.000 *
Endline4996466893.46.16(4.423, 8.581)0.000 *
Feels that men will approve of other men in the community who help wives with household chores during pregnancy 1Baseline5000234046.8RefRefRef
Midline5000363472.73.05(2.053, 4.520)0.000 *
Endline4996345169.12.53(1.880, 3.387)0.000 *
Agree child should only be given breastmilk for first 6 monthsBaseline5000459291.8RefRefRef
Midline4996461992.51.08(0.753, 1.535)0.689
Endline4996460692.21.23(0.913, 1.660)0.174
Report 6 months when asked when child should be given other foods/liquidsBaseline5000363372.7RefRefRef
Midline5000422684.52.13(1.397, 3.255)0.000 *
Endline4996434987.12.52(1.641, 3.882)0.000 *
How soon after birth should a child be put to the breast 3Baseline5000414983.0RefRefRef
Midline5000425385.11.12(0.743, 1.626)0.636
Endline4996441788.41.53(0.833, 2.824)0.170
OutcomeRoundTotalMS.D.Beta95% CIp Value (LRT)
Mean number of times female caregiver identified as critical for handwashing 2Baseline50002.921.5RefRefRef
Midline50003.341.40.49(−0.186, 1.164)0.114
Endline49963.551.40.59(0.301, 0.886)0.005 *
Model controlled for participant age, education, and wealth. OR = Odds Ration, CI = Confidence Interval, LRT = Likelihood Ratio Test, Ref = Reference. * = Statistically significant. 1 Chores including fetching water, farming, or ‘something else so that you could rest’. 2 Times included: After latrine use; after assisting a child who has defecated; before preparing food; before eating; before feeding a child; after cleaning the compound; after contact with animal feces. 3 Within the first hour.
Table 4. Logistic Regression Models for Female Caregiver Practices.
Table 4. Logistic Regression Models for Female Caregiver Practices.
OutcomeRoundTotal N%Adj. OR95% CIp Value (LRT)
Mother ate more types of food during last pregnancy Baseline46483317.10RefRefRef
Midline4930120024.34.43(3.379, 5.794)0.000 *
Endline495997919.83.14(2.266, 4.319)0.000 *
Obtained tablets or syrup during last pregnancyBaseline4648353576.1RefRefRef
Midline4932422285.62.13(1.244, 3.645)0.006 *
Endline4957438888.52.41(1.394, 4.178)0.002 *
Attended antenatal care during last pregnancyBaseline4642158434.1RefRefRef
Midline4934390579.17.91(4.773, 13.106)0.000 *
Endline4957408882.59.10(4.149, 19.970)0.000 *
Attended antenatal care 4+ times during last pregnancyBaseline500074815.0RefRefRef
Midline5000146129.22.45(1.778, 3.366)0.000 *
Endline4996109421.91.59(1.011, 2.499)0.045 *
Usually empty both breasts when breastfeeding (if currently breastfeeding)Baseline4014359789.6RefRefRef
Midline4337392090.41.12(0.805, 1.566)0.680
Endline4392413894.21.96(1.013, 3.779)0.046 *
Worked less during the last pregnancyBaseline5000277655.5RefRefRef
Midline5000344168.82.05(1.466, 2.864)0.000 *
Endline4996335167.11.61(1.138, 2.285)0.007 *
Initiated breastfeeding in first hourBaseline5000343969.9RefRefRef
Midline5000376575.31.47(1.122, 1.928)0.005 *
Endline4996333166.70.88(0.525, 1.434)0.580
Wife reported that husband frequently helped with chores during last pregnancyBaseline5000189737.9RefRefRef
Midline5000247349.51.84(1.513, 2.242)0.000 *
Endline4996248749.81.60(1.325, 1.920)0.000 *
Sung to child in last weekBaseline5000359872.0RefRefRef
Midline5000423484.72.09(1.719, 2.543)0.000 *
Endline4996447589.63.33(2.324, 4.780)0.000 *
Draw with child in last weekBaseline500065813.2RefRefRef
Midline499893518.51.42(1.047, 1.927)0.024 *
Endline4993122524.52.12(1.453, 3.091)0.000 *
Count in front of child in last weekBaseline5000131726.3RefRefRef
Midline4996147929.61.20(0.972, 1.459)0.092
Endline4996192638.61.71(1.404, 2.077)0.000 *
OutcomeRoundTotalMS.D.Beta95% CIp Value (LRT)
Mean number of activities female caregiver engaged with child in last weekBaseline49594.81.91RefRefRef
Midline49855.31.790.43(−0.042, 0.896)0.065
Endline49935.731.710.91(0.353, 1.448)0.011
Model controlled for participant age, education, and wealth. OR = Odds Ration, CI = Confidence Interval, LRT = Likelihood Ratio Test, Ref = Reference. * = Statistically significant.
Table 5. Logistic Regression Models for Male Heads of Household Knowledge, Attitudes and Practices.
Table 5. Logistic Regression Models for Male Heads of Household Knowledge, Attitudes and Practices.
OutcomeRoundTotal N%Adj. OR95% CIp Value (LRT)
Man points out objects to child Baseline114370161.3RefRefRef
Midline2502166966.71.31(0.979, 1.747)0.069
Endline3080233575.81.91(1.700, 2.149)0.000 *
Man purchased food for child in past monthBaseline114363455.5RefRefRef
Midline2502126750.60.84(0.616, 1.142)0.282
Endline3078171155.60.98(0.778, 1.230)0.844
Man helped feed child frequently in past three monthsBaseline114430826.9RefRefRef
Midline244879932.61.34(1.066, 1.693)0.012 *
Endline3048112136.81.55(1.025, 2.345)0.038 *
Male caregiver talked to the child and played with the child in the last week.Baseline114258751.4RefRefRef
Midline2502144857.91.3(0.902, 1.865)0.161
Endline3079211068.52(1.692, 2.370)0.000 *
Male helped wife with chores during pregnancyBaseline114466257.9RefRefRef
Midline2448167266.81.36(1.005, 1.846)0.046 *
Endline3048183459.71.09(0.783, 1.512)0.616
Perceive that half or more men in community help wives with chores during pregnancyBaseline114415713.7RefRefRef
Midline238540216.91.43(1.037, 1.967)0.029 *
Endline303757118.81.43(0.929, 2.188)0.105
Model controlled for participant age, education, and wealth. OR = Odds Ration, CI = Confidence Interval, LRT = Likelihood Ratio Test, Ref = Reference. * = Statistically significant.
Disclaimer/Publisher’s Note: The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of MDPI and/or the editor(s). MDPI and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

Share and Cite

MDPI and ACS Style

Dearden, K.; Mulokozi, G.; Linehan, M.; Cherian, D.; Torres, S.; West, J.; Crookston, B.; Hall, C. The Impact of a Large-Scale Social and Behavior Change Communication Intervention in the Lake Zone Region of Tanzania on Knowledge, Attitudes, and Practices Related to Stunting Prevention. Int. J. Environ. Res. Public Health 2023, 20, 1214. https://doi.org/10.3390/ijerph20021214

AMA Style

Dearden K, Mulokozi G, Linehan M, Cherian D, Torres S, West J, Crookston B, Hall C. The Impact of a Large-Scale Social and Behavior Change Communication Intervention in the Lake Zone Region of Tanzania on Knowledge, Attitudes, and Practices Related to Stunting Prevention. International Journal of Environmental Research and Public Health. 2023; 20(2):1214. https://doi.org/10.3390/ijerph20021214

Chicago/Turabian Style

Dearden, Kirk, Generose Mulokozi, Mary Linehan, Dennis Cherian, Scott Torres, Joshua West, Benjamin Crookston, and Cougar Hall. 2023. "The Impact of a Large-Scale Social and Behavior Change Communication Intervention in the Lake Zone Region of Tanzania on Knowledge, Attitudes, and Practices Related to Stunting Prevention" International Journal of Environmental Research and Public Health 20, no. 2: 1214. https://doi.org/10.3390/ijerph20021214

Note that from the first issue of 2016, this journal uses article numbers instead of page numbers. See further details here.

Article Metrics

Back to TopTop