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World Electric Vehicle Journal is published by MDPI from Volume 9 issue 1 (2018). Articles in this Issue were published by The World Electric Vehicle Association (WEVA) and its member the European Association for e-Mobility (AVERE), the Electric Drive Transportation Association (EDTA), and the Electric Vehicle Association of Asia Pacific (EVAAP). They are hosted by MDPI on mdpi.com as a courtesy and upon agreement with AVERE.
Open AccessArticle

A choice-based conjoint analysis on the market potential of PHEVs and BEVs in Flanders

1
Vrije Universiteit Brussel, Department MOSI-Transport & Logistics, Pleinlaan 2, 1050, Brussels, Belgium
2
Vrije Universiteit Brussel, Department ETEC, Pleinlaan 2, 1050, Brussels, Belgium
*
Author to whom correspondence should be addressed.
World Electr. Veh. J. 2012, 5(4), 871-880; https://doi.org/10.3390/wevj5040871
Published: 28 December 2012
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Abstract

In this paper, the market potential for electric vehicles (EVs) in Flanders (Belgium) is forecasted with the use of a choice-based conjoint (CBC) analysis. In May 2011, a large-scale survey was conducted (n = 1.197). The goal of the survey was twofold: estimate the market potential for (plug-in hybrid) electric vehicles in Flanders (Belgium) and formulate recommendations for the further deployment of electric vehicles within the region of Flanders. When looking at the forecasts based on the CBC experiment, in 2020, battery electric vehicles (BEVs) could reach a market share of around 5% of the newly sold vehicles in Flanders. Plug-in hybrid electric vehicles (PHEVs) could have a market share of around 7%. In 2030, these figures could increase to respectively 15% and 29%. A sensitivity analysis reveals that, in order to increase the potential for (PH)EVs, the main focus should be on decreasing the purchase costs.
Keywords: Battery electric vehicle (BEV); Market; Plug-in hybrid electric vehicle (PHEV) Battery electric vehicle (BEV); Market; Plug-in hybrid electric vehicle (PHEV)
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Lebeau, K.; Van Mierlo, J.; Lebeau, P.; Mairesse, O.; Macharis, C. A choice-based conjoint analysis on the market potential of PHEVs and BEVs in Flanders. World Electr. Veh. J. 2012, 5, 871-880.

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