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Article

Reviewing Stranger on the Internet: The Role of Identifiability through “Reputation” in Online Decision Making

1
Department of Education, Languages, Intercultures, Literatures and Psychology, University of Florence, 50135 Firenze, Italy
2
Department of Sociology, Stockholm University, S-106 91 Stockholm, Sweden
3
Center for the Study of Complex Dynamics (CSDC), University of Florence, 50121 Firenze, Italy
*
Author to whom correspondence should be addressed.
These authors contributed equally to this work.
Academic Editor: Fotis Liarokapis
Future Internet 2021, 13(5), 110; https://doi.org/10.3390/fi13050110
Received: 1 April 2021 / Revised: 23 April 2021 / Accepted: 24 April 2021 / Published: 27 April 2021
(This article belongs to the Special Issue Selected Papers from the INSCI2019: Internet Science 2019)
The stranger on the Internet effect has been studied in relation to self-disclosure. Nonetheless, quantitative evidence about how people mentally represent and perceive strangers online is still missing. Given the dynamic development of web technologies, quantifying how much strangers can be considered suitable for pro-social acts such as self-disclosure appears fundamental for a whole series of phenomena ranging from privacy protection to fake news spreading. Using a modified and online version of the Ultimatum Game (UG), we quantified the mental representation of the stranger on the Internet effect and tested if people modify their behaviors according to the interactors’ identifiability (i.e., reputation). A total of 444 adolescents took part in a 2 × 2 design experiment where reputation was set active or not for the two traditional UG tasks. We discovered that, when matched with strangers, people donate the same amount of money as if the other has a good reputation. Moreover, reputation significantly affected the donation size, the acceptance rate and the feedback decision making as well. View Full-Text
Keywords: stranger on the Internet; reputation effects; online ultimatum game; adolescents stranger on the Internet; reputation effects; online ultimatum game; adolescents
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MDPI and ACS Style

Duradoni, M.; Collodi, S.; Perfumi, S.C.; Guazzini, A. Reviewing Stranger on the Internet: The Role of Identifiability through “Reputation” in Online Decision Making. Future Internet 2021, 13, 110. https://doi.org/10.3390/fi13050110

AMA Style

Duradoni M, Collodi S, Perfumi SC, Guazzini A. Reviewing Stranger on the Internet: The Role of Identifiability through “Reputation” in Online Decision Making. Future Internet. 2021; 13(5):110. https://doi.org/10.3390/fi13050110

Chicago/Turabian Style

Duradoni, Mirko, Stefania Collodi, Serena C. Perfumi, and Andrea Guazzini. 2021. "Reviewing Stranger on the Internet: The Role of Identifiability through “Reputation” in Online Decision Making" Future Internet 13, no. 5: 110. https://doi.org/10.3390/fi13050110

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