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Influence of Non-Standard Tourist Accommodation’s Environmental Stimuli on Customer Loyalty: The Mediating Effect of Emotional Experience and the Moderating Effect of Personality Traits

by 1, 1,2,*, 1,* and 1
1
Joint Institute of Ningbo University and University of Angers, Ningbo University, Ningbo 315211, China
2
Donghai Academy, Ningbo University, Ningbo 315211, China
*
Authors to whom correspondence should be addressed.
Academic Editor: Paul B. Tchounwou
Int. J. Environ. Res. Public Health 2022, 19(15), 9671; https://doi.org/10.3390/ijerph19159671
Received: 20 June 2022 / Revised: 28 July 2022 / Accepted: 3 August 2022 / Published: 5 August 2022
In recent years, minsu (homestays), a non-standard tourist accommodation, have been gaining popularity in China. The minsu has become an innovative driving force promoting the transformation of tourist destinations. This paper attempts to explore the relationship between the minsu’s environment (ambience) and customer loyalty, as customer loyalty is crucial to the sustainability of minsu and tourism destinations. This paper adopts Lijiang, China, as an empirical example to explore the relationship between the multi-dimensional environment of minsu and its influence on customer loyalty. Findings include: (1) the multi-dimensional environment perception of minsu includes spatial, cultural and social environment perception, all of which have a significant positive impact on emotional experience in varying degrees; (2) the emotional experience of minsu guests plays a significant mediating role between the minsu’s environmental perception and loyalty; (3) personality traits of openness, agreeableness and conscientiousness play a moderating role in the impact of residential space environment perception on emotional experience. Using the S-O-R model, this paper introduces emotional experience and personality traits into the relationship model between the minsu’s environment perception and customer loyalty and contributes to extant literature on the influence of customer loyalty in tourist destinations. The theoretical and practical implications are discussed. View Full-Text
Keywords: multi-dimensional environment of homestays; customer loyalty; emotional experience; Lijiang; S-O-R model multi-dimensional environment of homestays; customer loyalty; emotional experience; Lijiang; S-O-R model
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MDPI and ACS Style

Liu, S.; Wang, X.; Wang, L.; Pang, Z. Influence of Non-Standard Tourist Accommodation’s Environmental Stimuli on Customer Loyalty: The Mediating Effect of Emotional Experience and the Moderating Effect of Personality Traits. Int. J. Environ. Res. Public Health 2022, 19, 9671. https://doi.org/10.3390/ijerph19159671

AMA Style

Liu S, Wang X, Wang L, Pang Z. Influence of Non-Standard Tourist Accommodation’s Environmental Stimuli on Customer Loyalty: The Mediating Effect of Emotional Experience and the Moderating Effect of Personality Traits. International Journal of Environmental Research and Public Health. 2022; 19(15):9671. https://doi.org/10.3390/ijerph19159671

Chicago/Turabian Style

Liu, Shuzhen, Xueji Wang, Lei Wang, and Zhaoling Pang. 2022. "Influence of Non-Standard Tourist Accommodation’s Environmental Stimuli on Customer Loyalty: The Mediating Effect of Emotional Experience and the Moderating Effect of Personality Traits" International Journal of Environmental Research and Public Health 19, no. 15: 9671. https://doi.org/10.3390/ijerph19159671

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