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Article

Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao

1
Faculty of Applied Sciences, Macao Polytechnic University, Macao, China
2
Center for Social Security Studies, Wuhan University, Wuhan 430072, China
3
Faculty of Business Administration, University of Macau, Macao, China
4
Faculty of Social Sciences, University of Macau, Macao, China
5
Grand Thought Think Tank, Macao, China
6
Alice Lee Centre for Nursing Studies, Yong Loo Lin School of Medicine, National University of Singapore, Singapore 117597, Singapore
*
Author to whom correspondence should be addressed.
Academic Editors: Josep Vidal-Alaball and Wasim Ahmed
Int. J. Environ. Res. Public Health 2022, 19(15), 8976; https://doi.org/10.3390/ijerph19158976
Received: 2 July 2022 / Revised: 21 July 2022 / Accepted: 21 July 2022 / Published: 23 July 2022
Social media engagement is a vehicle for effective communication and engagement between governments and individuals, especially in crises such as the COVID-19 pandemic. Additionally, it can be used to communicate resilience measures and receive feedback. This research aims to investigate public social media engagement with resilience measures related to COVID-19 in Macao. We examined 1107 posts and 791 comments about the government’s face mask supply and consumption voucher schemes on Facebook. Using the Crisis Lifecycle model, we partitioned the data and analyzed the content and engagement of related posts, as well as the word semantics in user comments. Our findings show that social media engagement in these resilience measures is high and positive in the early stages of the pandemic, suggesting social media’s potential in mobilizing society, preserving social resilience, and serving as a two-way communication tool in public health emergencies. View Full-Text
Keywords: content analysis; COVID-19; Facebook; governmental scheme; social media content analysis; COVID-19; Facebook; governmental scheme; social media
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MDPI and ACS Style

Pang, P.C.-I.; Jiang, W.; Pu, G.; Chan, K.-S.; Lau, Y. Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao. Int. J. Environ. Res. Public Health 2022, 19, 8976. https://doi.org/10.3390/ijerph19158976

AMA Style

Pang PC-I, Jiang W, Pu G, Chan K-S, Lau Y. Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao. International Journal of Environmental Research and Public Health. 2022; 19(15):8976. https://doi.org/10.3390/ijerph19158976

Chicago/Turabian Style

Pang, Patrick Cheong-Iao, Wenjing Jiang, Guanwen Pu, Kin-Sun Chan, and Ying Lau. 2022. "Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao" International Journal of Environmental Research and Public Health 19, no. 15: 8976. https://doi.org/10.3390/ijerph19158976

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