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Article

Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic

by 1, 2,3 and 4,*
1
Institutional Research Team, Office of Graduate School, Korea University, 145, Anam-Ro, Seongbuk-Gu, Seoul 02841, Korea
2
School of Community Resources and Development, Arizona State University, 411 N. Central Ave, Phoenix, AZ 85004, USA
3
The Hainan University—Arizona State University Joint International Tourism College, Hainan University, 58 Renmin Road, Haikou 570004, China
4
Department of Hotel and Convention Management, Pai Chai University, 155-40 Baejae-Ro, Doma-Dong, Seo-Gu, Daejeon 35345, Korea
*
Author to whom correspondence should be addressed.
Academic Editor: Paul B. Tchounwou
Int. J. Environ. Res. Public Health 2021, 18(4), 1593; https://doi.org/10.3390/ijerph18041593
Received: 16 December 2020 / Revised: 24 January 2021 / Accepted: 4 February 2021 / Published: 8 February 2021
The COVID-19 pandemic has wreaked havoc in Korean society since the end of 2019. Unlike prior to the pandemic, when online and offline activities were conducted side-by-side, many aspects of consumers’ daily lives are only conducted online, especially shopping and meetings. This study analysed the characteristics of consumers who have used offline shopping channels during the pandemic. In addition, participants were asked how often they will use online and offline shopping channels after society stabilizes from COVID-19 in order to analyse what determinants will be used to select either online or offline shopping channels after the pandemic. This study will contribute to provide a deeper understanding of the consumption patterns of consumers (online vs. offline) during times of deep external impact, such as a pandemic. View Full-Text
Keywords: COVID-19; online shopping channel; offline shopping channel; ordered logit model COVID-19; online shopping channel; offline shopping channel; ordered logit model
MDPI and ACS Style

Moon, J.; Choe, Y.; Song, H. Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic. Int. J. Environ. Res. Public Health 2021, 18, 1593. https://doi.org/10.3390/ijerph18041593

AMA Style

Moon J, Choe Y, Song H. Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic. International Journal of Environmental Research and Public Health. 2021; 18(4):1593. https://doi.org/10.3390/ijerph18041593

Chicago/Turabian Style

Moon, JiHyo, Yunseon Choe, and HakJun Song. 2021. "Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic" International Journal of Environmental Research and Public Health 18, no. 4: 1593. https://doi.org/10.3390/ijerph18041593

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