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Article

Harm Perceptions and Beliefs about Potential Modified Risk Tobacco Products

Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA
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Int. J. Environ. Res. Public Health 2021, 18(2), 576; https://doi.org/10.3390/ijerph18020576
Received: 29 October 2020 / Revised: 31 December 2020 / Accepted: 5 January 2021 / Published: 12 January 2021
(This article belongs to the Special Issue Perceptions of Tobacco and Nicotine Products)
Under US law, tobacco products may be authorized to claim lower exposure to chemicals, or lower risk of health harms. We sought to examine the harm perceptions and beliefs about potential modified risk tobacco products (MRTPs). We recruited 864 adult current and former smokers in August 2019. Participants read a paragraph describing the potential for the FDA to authorize MRTPs and a brief description of MRTPs. The most endorsed beliefs for each product were that they contained nicotine and that they were risky. Believing that e-cigarettes can help smokers quit smoking, that they tasted good, and looked cool were associated with greater odds of intending to try e-cigarettes after controlling for demographic and use factors. For snus, the beliefs that the product was not addictive and tasted good were associated with increased odds of intending to try snus. The beliefs that heated tobacco would taste good and would be a good quit aid was associated with increased odds of intentions to try heated tobacco products. Understanding what the public believes about products currently or potentially authorized to be marketed as modified risk tobacco products can inform communication efforts. View Full-Text
Keywords: alternate tobacco products; e-cigarettes; modified risk tobacco products alternate tobacco products; e-cigarettes; modified risk tobacco products
MDPI and ACS Style

Morgan, J.C.; Cappella, J.N. Harm Perceptions and Beliefs about Potential Modified Risk Tobacco Products. Int. J. Environ. Res. Public Health 2021, 18, 576. https://doi.org/10.3390/ijerph18020576

AMA Style

Morgan JC, Cappella JN. Harm Perceptions and Beliefs about Potential Modified Risk Tobacco Products. International Journal of Environmental Research and Public Health. 2021; 18(2):576. https://doi.org/10.3390/ijerph18020576

Chicago/Turabian Style

Morgan, Jennifer C., and Joseph N. Cappella 2021. "Harm Perceptions and Beliefs about Potential Modified Risk Tobacco Products" International Journal of Environmental Research and Public Health 18, no. 2: 576. https://doi.org/10.3390/ijerph18020576

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