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Journal: Int. J. Environ. Res. Public Health, 2021
Volume: 18
Number: 5954
Article:
Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media
Authors:
by
Murooj Yousef, Timo Dietrich and Sharyn Rundle-Thiele
Link:
https://www.mdpi.com/1660-4601/18/11/5954
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