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Open AccessArticle

Co-Creating a Virtual Alcohol Prevention Simulation with Young People

Centre for Alcohol and Drug Research, School of Business and Social Sciences, Aarhus University, 8000 Aarhus, Denmark
Unit for Health Promotion Research, Department of Public Health, University of Southern Denmark, 6500 Esbjerg, Denmark
Research Department, University College South Denmark, 6100 Haderslev, Denmark
Social Marketing @ Griffith, Griffith Business School, Griffith University, Nathan QLD 4111, Australia and Centre for Youth Substance Abuse Research, Faculty of Health and Behavioural Science, University of Queensland, Brisbane QLD 4072
Embodied Systems for Robotics and Learning, The Maersk Mc-Kinney Moller Institute, University of Southern Denmark,5230 Odense, Denmark
Charité—Universitätsmedizin Berlin, corporate member of Freie Universität Berlin, Humboldt-Universität Berlin, and Berlin Institute of Health, Institute for Health and Nursing Science, 13353 Berlin, Germany
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(3), 1097;
Received: 9 December 2019 / Revised: 4 February 2020 / Accepted: 5 February 2020 / Published: 9 February 2020
(This article belongs to the Section Health Behavior, Chronic Disease and Health Promotion)
Collaborative knowledge generation and involvement of users is known to improve health promotion intervention development, but research about the roles and perspectives of users in the co-creation process is sparse. This research aimed to study how young people perceived their involvement in a co-creation process focussed on the development of a gamified virtual reality (VR) simulation—VR FestLab. The Living Lab methodology was applied to structure and guide the co-creation process. Living Lab participants were comprised of students, health promotion practitioners, researchers, and film and gaming experts who collaboratively designed and created the content and structure of the VR FestLab. Semi-structured interviews were conducted with nine students who participated in the Living Lab and represented young end users. Interviews were tape-recorded, transcribed and thematically analysed. Students described that they had influence on their tasks. They felt included and expressed that the collaboration with and feedback from peers and other stakeholders increased their self-efficacy and empowered them to take ownership and generate new ideas. Participants voiced that they lacked information about the final production of VR FestLab. Co-creation guided by the Living Lab methodology produced added value in terms of empowerment and increased self-efficacy for the students involved. Future Living Labs should plan for communication with participants about further development and implementation processes following ideation and prototyping phase. View Full-Text
Keywords: living lab methodology; co-creation; participatory research; empowerment; self-efficacy; alcohol prevention living lab methodology; co-creation; participatory research; empowerment; self-efficacy; alcohol prevention
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Vallentin-Holbech, L.; Dalgaard Guldager, J.; Dietrich, T.; Rundle-Thiele, S.; Majgaard, G.; Lyk, P.; Stock, C. Co-Creating a Virtual Alcohol Prevention Simulation with Young People. Int. J. Environ. Res. Public Health 2020, 17, 1097.

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