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Article

Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior

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University of São Paulo, Av. Dr. Arnaldo, 715 Cerqueira César, São Paulo SP 01246-904, Brazil
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Harvard T.H. Chan School of Public Health, Harvard University, 677 Huntington Ave, Boston, MA 02115, USA
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Gillings School of Global Public Health, University of North Carolina at Chapel Hill, 135 Dauer Dr, Chapel Hill, NC 27599, USA
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University of Pennsylvania, 423 Guardian Drive, Philadelphia, PA 19104-6021, USA
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Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD 21218, USA
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Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(22), 8639; https://doi.org/10.3390/ijerph17228639
Received: 27 October 2020 / Accepted: 16 November 2020 / Published: 20 November 2020
(This article belongs to the Special Issue Retail Strategies to Support Healthy Eating)
The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop such a conceptual framework. To achieve this, mixed methods were used, including: (1) a literature review and development of an initial framework; (2) key informant interviews; (3) pilot testing and refinement of the draft framework; and (4) a group discussion with experts to establish content validity. The resulting framework captures both consumer- and retailer-level influences across the entire shopping journey, as well as the broader social, community, and policy context. It identifies important factors such as consumer demographic characteristics, preferences, past behaviors, and retailer policies and practices. The framework also emphasizes the dynamic nature of personalized marketing by retailers and customizable website content, and captures equity and transparency in retailer policies and practices. The framework draws from multiple disciplines, providing a foundation for understanding the impact of online food retail on dietary behaviors. It can be utilized to inform public health interventions, retailer practices, and governmental policies for creating healthy and equitable online food retail environments. View Full-Text
Keywords: online food retail; conceptual framework; consumer behavior; food choices; online shopping; retailer policies online food retail; conceptual framework; consumer behavior; food choices; online shopping; retailer policies
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MDPI and ACS Style

Khandpur, N.; Zatz, L.Y.; Bleich, S.N.; Taillie, L.S.; Orr, J.A.; Rimm, E.B.; Moran, A.J. Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior. Int. J. Environ. Res. Public Health 2020, 17, 8639. https://doi.org/10.3390/ijerph17228639

AMA Style

Khandpur N, Zatz LY, Bleich SN, Taillie LS, Orr JA, Rimm EB, Moran AJ. Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior. International Journal of Environmental Research and Public Health. 2020; 17(22):8639. https://doi.org/10.3390/ijerph17228639

Chicago/Turabian Style

Khandpur, Neha, Laura Y. Zatz, Sara N. Bleich, Lindsey S. Taillie, Jennifer A. Orr, Eric B. Rimm, and Alyssa J. Moran. 2020. "Supermarkets in Cyberspace: A Conceptual Framework to Capture the Influence of Online Food Retail Environments on Consumer Behavior" International Journal of Environmental Research and Public Health 17, no. 22: 8639. https://doi.org/10.3390/ijerph17228639

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