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Article

Adolescents’ Sexy Self-Presentation on Instagram: An Investigation of Their Posting Behavior Using a Prototype Willingness Model Perspective

1
Department of Communication Studies, MIOS, University of Antwerp, 2000 Antwerp, Belgium
2
Department of Educational and Developmental Psychology, Universidad de Sevilla, 41013 Sevilla, Spain
3
Department of Communication Studies, IMEC-MICT, Ghent University, 9000 Ghent, Belgium
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(21), 8106; https://doi.org/10.3390/ijerph17218106
Received: 24 September 2020 / Revised: 28 October 2020 / Accepted: 29 October 2020 / Published: 3 November 2020
(This article belongs to the Special Issue Advances in Sexting: Links and Answers)
Some adolescents use social media platforms, such as Instagram, for sexualized self-presentation, which includes posting images in which someone is scarcely dressed, has a sexy gaze or in which sexual willingness is suggested. These behaviors could be a first step towards sexting. Given that adolescents are highly influenced by peer perceptions, this study uses the prototype willingness model to assess how teenagers’ perceptions of others could influence their posting behaviors. The study was conducted among 2626 students (n = 1530; 58.4% girls) between the ages of 14 and 21 (M = 16.14; SD = 1.02) in 10 secondary schools in the Dutch-speaking community in Belgium. The results show that older adolescents and girls were more likely to post images of themselves on Instagram. The models showed that peer norms and willingness and attitudes were significantly associated with posting intention. The perceived norms of adolescents’ parents were not significantly related to the behaviors. There were also significant associations between perceived similarity, prototype favorability and the willingness to engage in sexualized self-presentation on Instagram. The implications for education and practice are discussed. View Full-Text
Keywords: sexting; sexualized self-presentation; social media; e-safety sexting; sexualized self-presentation; social media; e-safety
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MDPI and ACS Style

Van Ouytsel, J.; Walrave, M.; Ojeda, M.; Del Rey, R.; Ponnet, K. Adolescents’ Sexy Self-Presentation on Instagram: An Investigation of Their Posting Behavior Using a Prototype Willingness Model Perspective. Int. J. Environ. Res. Public Health 2020, 17, 8106. https://doi.org/10.3390/ijerph17218106

AMA Style

Van Ouytsel J, Walrave M, Ojeda M, Del Rey R, Ponnet K. Adolescents’ Sexy Self-Presentation on Instagram: An Investigation of Their Posting Behavior Using a Prototype Willingness Model Perspective. International Journal of Environmental Research and Public Health. 2020; 17(21):8106. https://doi.org/10.3390/ijerph17218106

Chicago/Turabian Style

Van Ouytsel, Joris, Michel Walrave, Mónica Ojeda, Rosario Del Rey, and Koen Ponnet. 2020. "Adolescents’ Sexy Self-Presentation on Instagram: An Investigation of Their Posting Behavior Using a Prototype Willingness Model Perspective" International Journal of Environmental Research and Public Health 17, no. 21: 8106. https://doi.org/10.3390/ijerph17218106

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