Next Article in Journal
Policymakers’ Perspectives Towards Developing a Guideline to Inform Policy on Fetal Alcohol Spectrum Disorder: A Qualitative Study
Next Article in Special Issue
Rethinking Models of Outpatient Specialist Care in Type 2 Diabetes Using eHealth: Study Protocol for a Pilot Randomised Controlled Trial
Previous Article in Journal
Analysis of the Influence Mechanism of CO2 Emissions and Verification of the Environmental Kuznets Curve in China
Previous Article in Special Issue
Sociodemographic Factors Influencing the Use of eHealth in People with Chronic Diseases
Article Menu
Issue 6 (March-2) cover image

Export Article

Open AccessArticle

Acceptance of Online Medical Websites: An Empirical Study in China

The School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China
School of Management, Sichuan University of Science & Engineering, Zigong 643000, China
School of Economics and Management, Harbin Institute of Technology, Weihai 264200, China
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2019, 16(6), 943;
Received: 7 December 2018 / Revised: 10 March 2019 / Accepted: 12 March 2019 / Published: 15 March 2019
(This article belongs to the Special Issue E-Health Services)
PDF [1057 KB, uploaded 19 March 2019]


As a new type of public health service product, online medical websites (OMWs) are becoming quite popular. OMWs can address patients’ basic medical problems remotely and give health guidance online. Compared to traditional hospitals, OMWs are more convenient and inexpensive, they can usually provide a better service for patients with poor medical conditions (especially in rural areas), and they also contribute to the rational distribution of medical resources. Therefore, key factors that affect patients’ acceptance of OMWs must be identified to contribute to public health. By integrating perceived risk (PR) and the technology acceptance model (TAM), we proposed a modified TAM and clarified how PR and other factors affect patients’ behavioral intention (BI) towards OMWs. A sample of 245 research participants in China took part in this study and the structural equation model (SEM) was used to test our hypotheses. The results revealed that perceived usefulness (PU) is a positive predictor of BI but has no significant effect on attitude (ATT), while perceived ease of use (PEOU) can affect BI through PU and attitude (ATT). Moreover, trust (TRU) was identified as a mediator of PR and PU/PEOU. Also, the doctor–patient relationship (DPR) was shown to moderate PR and TRU. In order to increase patients’ BI, OMW providers need further innovations to improve patients’ TRU and reduce their PR. View Full-Text
Keywords: technology acceptance model; online medical websites; doctor–patient relationship; public health technology acceptance model; online medical websites; doctor–patient relationship; public health

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

Share & Cite This Article

MDPI and ACS Style

Tang, Y.; Yang, Y.-T.; Shao, Y.-F. Acceptance of Online Medical Websites: An Empirical Study in China. Int. J. Environ. Res. Public Health 2019, 16, 943.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics



[Return to top]
Int. J. Environ. Res. Public Health EISSN 1660-4601 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top