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Open AccessArticle

Innovating New Rural Cooperative Medical Scheme (NCMS) for Better Patient Satisfaction in Rural China

1
The School of Management, Hefei University of Technology, Hefei 230009, China
2
The School of Informatics, Computing and Engineering, Bloomington, IN 47405-3907, USA
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2018, 15(9), 2007; https://doi.org/10.3390/ijerph15092007
Received: 25 July 2018 / Revised: 27 August 2018 / Accepted: 7 September 2018 / Published: 14 September 2018
(This article belongs to the Special Issue Patient Satisfaction with Health Services)
With the broadening application of the New Rural Cooperative Medical Scheme (NCMS), its role in patient satisfaction in rural China has shifted to be the focus of academic research. Based on a technology acceptance model, this study will investigate the factors and mechanisms influencing patient satisfaction on NCMSS in rural places in China. In this study, based on a technology acceptance model, we developed a model that is associated with the influencing factors, patients’ continued participation and patient satisfaction, and conducted an empirical analysis based on data collected from rural areas of China’s Anhui Province. A NCMS′s reputed reliability, value, and convenience played a key role in positively influencing patient satisfaction. However, long-term patient participation was not significantly influenced by other social factors. In order to increase patient satisfaction, NCMS policy and implementation procedure needs further government modification and innovation with the goal of improving the reimbursement ratio, reducing the financial burden, and improving patient convenience. View Full-Text
Keywords: New Rural Cooperative Medical Scheme systems; patient satisfaction; perceived usefulness; health service quality; rural places in China New Rural Cooperative Medical Scheme systems; patient satisfaction; perceived usefulness; health service quality; rural places in China
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MDPI and ACS Style

Gu, D.; Yang, X.; Li, X.; Liang, C.; Zhong, J.; Feng, N. Innovating New Rural Cooperative Medical Scheme (NCMS) for Better Patient Satisfaction in Rural China. Int. J. Environ. Res. Public Health 2018, 15, 2007.

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