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Journal: J. Theor. Appl. Electron. Commer. Res., 2013
Volume: 8
Number: 5
Article:
What Drives Consumers to Pass Along Marketer-Generated eWOM in Social Network Games? Social and Game Factors in Play
Authors:
by
Sara S. Hansen and Jin K. Lee
Link:
https://www.mdpi.com/0718-1876/8/1/5
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