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Journal: J. Theor. Appl. Electron. Commer. Res., 2012
Volume: 7
Number: 14

Article: Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual Worlds when Conducting In-World Focus Groups
Authors: by Chris Houliez and Edward Gamble
Link: https://www.mdpi.com/0718-1876/7/2/14

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