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J. Theor. Appl. Electron. Commer. Res. 2011, 6(3), 43-64; https://doi.org/10.4067/S0718-18762011000300005
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article pdf uploaded. 24 September 2020 16:36 CEST Version of Record https://www.mdpi.com/0718-1876/6/3/25/pdf
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