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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 268

Article: Intergenerational Differences in Impulse Purchasing in Live E-Commerce: A Multi-Dimensional Mechanism of the ASEAN Cross-Border Market
Authors: by Yanli Pei, Jie Zhu and Junwei Cao
Link: https://www.mdpi.com/0718-1876/20/4/268

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