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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 84
Article: Play to Participate: Effects of Gamification Affordances on Consumer Participation in Livestreaming Commerce
  • Authors:
  • Congcong Yang1,
  • Yuanyue Feng2,* and
  • Xiaona Li2
  • et al.
Link: https://www.mdpi.com/0718-1876/20/2/84

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