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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 84

Article: Play to Participate: Effects of Gamification Affordances on Consumer Participation in Livestreaming Commerce
Authors: by Congcong Yang, Yuanyue Feng, Xiaona Li and Ben Niu
Link: https://www.mdpi.com/0718-1876/20/2/84

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