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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 79
Article:
Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach
Authors:
by
Simona Vinerean, Alin Opreana, Camelia Budac and Diana Marieta Mihaiu
Link:
https://www.mdpi.com/0718-1876/20/2/79
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