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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 44

Article: Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising
Authors: by Seung Chul Yoo, Hua Fan, Diana Piscarac and Sofia Tunas Puentes
Link: https://www.mdpi.com/0718-1876/20/1/44

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