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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 4

Article: How Does Self-Construal Influence Green Product Purchase in the Digital Era? The Moderating Role of Advertising Appeal
Authors: by Peng Su, Qi Yao and Xian Wu
Link: https://www.mdpi.com/0718-1876/20/1/4

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