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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 30
Article:
Harnessing Empathy: The Power of Emotional Resonance in Live Streaming Sales and the Moderating Magic of Product Type
Authors:
by
Shizhen Bai, Fang Jiang, Qiutong Li, Dingyao Yu and Yongbo Tan
Link:
https://www.mdpi.com/0718-1876/20/1/30
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