Jia, Y.; Yu, J.; Liu, T.; Huang, J.; Mu, W.; Deng, F.
Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China. J. Theor. Appl. Electron. Commer. Res. 2024, 19, 2980-2996.
https://doi.org/10.3390/jtaer19040143
AMA Style
Jia Y, Yu J, Liu T, Huang J, Mu W, Deng F.
Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China. Journal of Theoretical and Applied Electronic Commerce Research. 2024; 19(4):2980-2996.
https://doi.org/10.3390/jtaer19040143
Chicago/Turabian Style
Jia, Yu, Jinyan Yu, Tianyuan Liu, Jiashen Huang, Wenlong Mu, and Fengfeng Deng.
2024. "Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China" Journal of Theoretical and Applied Electronic Commerce Research 19, no. 4: 2980-2996.
https://doi.org/10.3390/jtaer19040143
APA Style
Jia, Y., Yu, J., Liu, T., Huang, J., Mu, W., & Deng, F.
(2024). Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China. Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 2980-2996.
https://doi.org/10.3390/jtaer19040143
