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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 133

Article: How Perceived Similarity between Travel Destinations and Hometowns Influences Consumer Experience in Online Travel Blind Boxes: The Mediating Role of the Aha Moment
Authors: by Meilian Liu, Xiaoguang Chen, Xinyue Zhao and Qian Xu
Link: https://www.mdpi.com/0718-1876/19/4/133

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