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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 1
Article:
Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea
Authors:
by
Yun-Woo Choi and Changjun Lee
Link:
https://www.mdpi.com/0718-1876/19/1/1
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