Next Article in Journal
A Theoretical Analysis of the Pricing and Advertising Strategies with Lévy-Walking Consumers
Previous Article in Journal
A Dynamic Contest Model of Platform Competition in Two-Sided Markets
Article

Business Model Innovation Based on New Technologies and Its Influence on a Company’s Competitive Advantage

1
Department of International Marketing, Institute of International Business and Economics, Poznań University of Economics and Business, al. Niepodległości 10, 61-875 Poznań, Poland
2
Department of Organisation and Management Theory, Institute of Management, Poznań University of Economics and Business, al. Niepodległości 10, 61-875 Poznań, Poland
*
Author to whom correspondence should be addressed.
Academic Editor: Arcangelo Castiglione
J. Theor. Appl. Electron. Commer. Res. 2021, 16(6), 2110-2128; https://doi.org/10.3390/jtaer16060118
Received: 19 July 2021 / Revised: 17 August 2021 / Accepted: 18 August 2021 / Published: 22 August 2021
The aim of the paper is to determine the influence of BMI based on new technologies on a company’s competitive advantage. In order to accomplish the aim a quantitative research was performed using the computer assisted telephone interview (CATI) method. There are two main outcomes of the research. Firstly, BMI based on new technologies has a positive influence on a company’s competitive advantage. Secondly, it was proven that the greater the use of technologies for BMI the greater a company’s competitive advantage is. Taking into account the research results, the paper explains how they contribute to the development of two theories—the theory of innovation as well the theory of competitive advantage. Several recommendations for business practice as well as policy makers are also formulated. View Full-Text
Keywords: business model innovation; new technology; competitive advantage business model innovation; new technology; competitive advantage
MDPI and ACS Style

Dymitrowski, A.; Mielcarek, P. Business Model Innovation Based on New Technologies and Its Influence on a Company’s Competitive Advantage. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 2110-2128. https://doi.org/10.3390/jtaer16060118

AMA Style

Dymitrowski A, Mielcarek P. Business Model Innovation Based on New Technologies and Its Influence on a Company’s Competitive Advantage. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(6):2110-2128. https://doi.org/10.3390/jtaer16060118

Chicago/Turabian Style

Dymitrowski, Adam, and Paweł Mielcarek. 2021. "Business Model Innovation Based on New Technologies and Its Influence on a Company’s Competitive Advantage" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6: 2110-2128. https://doi.org/10.3390/jtaer16060118

Find Other Styles

Article Access Map by Country/Region

1
Back to TopTop