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Article

Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create

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Department of Economic Analysis, Faculty of Social Sciences, University of Castilla-La Mancha, 45600 Talavera de la Reina, Spain
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Marketing Department, Faculty of Economics and Business Administration Sciences, University of Castilla-La Mancha, 02071 Albacete, Spain
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Department of Business Administration, Faculty of Social Sciences, University of Castilla-La Mancha, 16071 Cuenca, Spain
*
Author to whom correspondence should be addressed.
Academic Editors: Maria Sicilia and Inma Rodríguez-Ardura
J. Theor. Appl. Electron. Commer. Res. 2021, 16(6), 2051-2072; https://doi.org/10.3390/jtaer16060115
Received: 9 March 2021 / Revised: 15 July 2021 / Accepted: 2 August 2021 / Published: 13 August 2021
Online sources of information are a matter of special interest in tourism research. In particular, they are key elements in the formation of destination image. The purpose of this paper is to examine the relationship between online sources of information and destination image and to analyze the mediating role of motivation to co-create in that relationship. A research model was developed, and hypotheses were tested on data collected from 394 usable responses about the World Heritage city of Cuenca (Spain). The results show that online commercial sources have a direct positive impact on the conative, affective and cognitive dimensions of the tourist image, in this order. Additionally, this study supports the view that motivation to co-create mediates the relationship between online information sources and destination image. Finally, motivation to co-create was also found to have a positive and direct impact, in this order, on conative, cognitive and affective image. The main value of our research is that it underlines the essential influence of motivation to co-create in the relationship between online information sources and destination image. This study also provides a critical review of the existing literature by positing a conceptual theoretical framework that links three types of online sources of information (social media sources, online commercial sources and online non-commercial sources) and destination image. View Full-Text
Keywords: online commercial sources; social media; information sources; motivation to co-create; destination image; PLS-SEM online commercial sources; social media; information sources; motivation to co-create; destination image; PLS-SEM
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MDPI and ACS Style

Garcia-Haro, M.A.; Martinez-Ruiz, M.P.; Martinez-Cañas, R.; Ruiz-Palomino, P. Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 2051-2072. https://doi.org/10.3390/jtaer16060115

AMA Style

Garcia-Haro MA, Martinez-Ruiz MP, Martinez-Cañas R, Ruiz-Palomino P. Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(6):2051-2072. https://doi.org/10.3390/jtaer16060115

Chicago/Turabian Style

Garcia-Haro, Maria A., Maria P. Martinez-Ruiz, Ricardo Martinez-Cañas, and Pablo Ruiz-Palomino. 2021. "Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6: 2051-2072. https://doi.org/10.3390/jtaer16060115

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