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Journal: J. Theor. Appl. Electron. Commer. Res., 2021
Volume: 16
Number: 46

Article: Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames
Authors: by Irene Aliagas, Jesús Privado and M Dolores Merino
Link: https://www.mdpi.com/0718-1876/16/4/46

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