Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India
Sharma, S.; Singh, S.; Kujur, F.; Das, G. Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 602-617.
Sharma S, Singh S, Kujur F, Das G. Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(4):602-617.
Chicago/Turabian StyleSharma, Sukanya; Singh, Saumya; Kujur, Fedric; Das, Gairik. 2021. "Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India" J. Theor. Appl. Electron. Commer. Res. 16, no. 4: 602-617.