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Open AccessArticle

Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective

1
Department of Management Studies, National Institute of Technology, Trichy 620015, Tamil Nadu, India
2
School of Accountancy & MIS, DePaul University, Chicago, IL 60604, USA
3
Kyung Hee University, Yongin-si, Gyeonggi-do 17104, Korea
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2021, 16(3), 320-355; https://doi.org/10.3390/jtaer16030022
Received: 10 July 2020 / Revised: 11 September 2020 / Accepted: 9 November 2020 / Published: 20 November 2020
The relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its effects. This study, as a pioneering effort, has divided Indian women based on nine FLC stages and has studied the role of ten dimensions of perceived risk on BI to shop online across each life cycle stage. Results show that different facets of risks had distinct effects on purchase behavior among women belonging to different FLC stages. In effect, this study shows the importance of splitting people based on FLC stages in e-marketing and its value in making marketing decisions. View Full-Text
Keywords: online shopping; family life cycle (FLC) stages; perceived risk; behavioral intention; India; women; socio-demographics online shopping; family life cycle (FLC) stages; perceived risk; behavioral intention; India; women; socio-demographics
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Amirtha, R.; Sivakumar, V.J.; Hwang, Y. Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 320-355.

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