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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction

by
Sai T Vijay
1,
Sanjeev Prashar
2 and
Vinita Sahay
2
1
Institute of Management Technology Nagpur, Department of Marketing, Maharashtra, India
2
Indian Institute of Management Raipur, Department of Marketing, Chhattisgarh, India
J. Theor. Appl. Electron. Commer. Res. 2019, 14(1), 1-15; https://doi.org/10.4067/S0718-18762019000100102
Submission received: 1 April 2017 / Accepted: 16 January 2018 / Published: 1 January 2019
Versions Notes

Abstract

An exponential growth in the Indian e-commerce sector has attracted many national and international online retailers. Besides, price and promotional schemes, these e-retailers use website features - informativeness, entertainment and effectiveness of content, to differentiate from other players. This paper attempts to decipher the influence of hedonic and utilitarian shopping values and web atmospheric cues on e-satisfaction. From the survey findings, it is observed that web cues have greater influence in shaping e-satisfaction. Further, within the input variables effectiveness of information content has the largest influence on e-satisfaction. The study also highlights the importance of mediating role of e-satisfaction between shopping values, website features and e-loyalty. The paper suggests select marketing strategies for e-retailers.
Keywords: Shopping values, E-retailing, E-satisfaction, E-loyalty, Web informativeness, Web entertainment Shopping values, E-retailing, E-satisfaction, E-loyalty, Web informativeness, Web entertainment

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MDPI and ACS Style

Vijay, S.T.; Prashar, S.; Sahay, V. The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction. J. Theor. Appl. Electron. Commer. Res. 2019, 14, 1-15. https://doi.org/10.4067/S0718-18762019000100102

AMA Style

Vijay ST, Prashar S, Sahay V. The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction. Journal of Theoretical and Applied Electronic Commerce Research. 2019; 14(1):1-15. https://doi.org/10.4067/S0718-18762019000100102

Chicago/Turabian Style

Vijay, Sai T, Sanjeev Prashar, and Vinita Sahay. 2019. "The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction" Journal of Theoretical and Applied Electronic Commerce Research 14, no. 1: 1-15. https://doi.org/10.4067/S0718-18762019000100102

APA Style

Vijay, S. T., Prashar, S., & Sahay, V. (2019). The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction. Journal of Theoretical and Applied Electronic Commerce Research, 14(1), 1-15. https://doi.org/10.4067/S0718-18762019000100102

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