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Journal: J. Theor. Appl. Electron. Commer. Res., 2017
Volume: 12
Number: 18
Article:
The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia
Authors:
by
Achmad Nizar Hidayanto, Mutia Ovirza, Pinkie Anggia, Nur Fitriah Ayuning Budi and Kongkiti Phusavat
Link:
https://www.mdpi.com/0718-1876/12/3/18
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