Search Results (3)

The transition to a circular economy (CE) presents a significant challenge for firms, especially in the initial stages, where cognitive barriers can hinder the identification of linear practices and the development of circular solutions. One key approach to supporting business model innovation has been the use of visualization tools. While several tools facilitate circular innovation, most remain primarily descriptive or evaluative and do not bridge the gap between diagnosing linear practices and designing circular value propositions. This paper addresses this gap by introducing a conceptual tool—the ‘Circular Value Navigator’—designed to support managers in the early stages of CE transformation. The tool aims to facilitate a systemic process for identifying problems rooted in the dominant linear economy and converting them into actionable CE opportunities. Therefore, it supports the development of circular value propositions. The proposed tool integrates three core dimensions: Value Uncaptured, Innovation Perspectives, and Circularity Strategies. By systematically exploring the interplay among these dimensions, the tool helps users identify and map circularity hotspots and pathways for improvement. This research contributes to the literature on cognitive tools in the circular economy field by offering a framework that enhances managers’ abilities in systemic thinking, problem reframing, and the strategic design of circular business models—ultimately aiming to accelerate the adoption of sustainable practices. Full article

Increased manufacturing activity has an impact on environmental quality degradation. Waste generated from manufacturing activities is one of the causes. Previous studies have referred to this waste as value uncaptured. Minimizing value uncaptured is a solution to improve environmental quality. This study aims to reduce value uncaptured by converting it into value captured. This process requires a value proposition design approach because of its advantages. One of the advantages of this approach is that it can improve existing or future products/services. To do so, this research uses a case study of a furniture company. To implement a converting process, a sustainable business model is proposed to solve this problem. This business model combines several methods: value proposition design, house of value and the product sustainability index matrix. Recently, the existing value proposition problem-solving has been using the value proposition design method. This research proposed implementing a house of value to replace the fitting process. The questionnaire is developed to obtain various value uncaptured in the company. To the weight of the value uncaptured, this research utilized the pairwise comparison method. Then, the weights could represent the importance of jobs. Based on the highest weight of these jobs, the alternative gains would be selected. To provide the weight of the gain creators and value captured, the house of value method is developed. Referring to three pillars of sustainability, the value captured should be considered. This research proposed implementing a product sustainability index which in turn produces eco-friendly products. This study produces “eco-friendly products” as sustainability value captured. The sustainability business model could be an alternative policy to minimize the existence of value uncaptured. Full article