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Exploring the adoption of green production technologies by farmers (GTA) is of great significance, given the context of global climate change and sustainable agricultural development. This article starts from the perspective of the transformation of the farmland transfer market, based on research data from 2076 farmers, and uses the endogenous disposal effect model to examine its impact on GTA. The results indicate that the transformation of China’s farmland transfer market has a significant “greening” effect on agriculture. Specifically, the paid transfer of farmland, written leases, and clear lease forms promote GTA, while acquaintance transactions are not conducive to it. Participation in the farmland transfer market has increased the likelihood of GTA by 18.7% and is statistically significant at the 1% level. However, the adoption level of green production technology by ordinary farmers remains low, and achieving green development in agriculture is a long and arduous task. Mechanism analysis shows that the transformation of the farmland transfer market can effectively enhance GTA by increasing the scale of operations, farmers’ income, and mechanization levels. When the transfer targets new business entities, such as family farms, professional cooperatives, and enterprises, it significantly promotes GTA. The findings suggest that deepening the reform of the farmland transfer market, promoting large-scale agricultural operations, strengthening the application of green production technologies, improving the level of agricultural mechanization, and accelerating the process of sustainable agricultural development are all essential steps toward enhancing GTA and, ultimately, achieving sustainable agricultural development. Full article