Search Results (3)

Understanding the psychological drivers of pro-environmental behavior across different socioeconomic statuses (SESs) is crucial for effectively addressing environmental challenges. To assist businesses and management departments in adequately identifying the psychological characteristics of target consumer groups from different SES backgrounds, our research manipulated subjective SES through three experimental studies to investigate the influence of subjective SES on pro-environmental behavior. Studies 1 and 2 adopted online experiments to examine the influence of subjective SES on pro-environmental behavior within the private sphere and the public sphere. Subsequently, Study 3 further investigated the psychological mechanisms through which subjective SES influences pro-environmental behavior. These results indicated that individuals from high SES backgrounds exhibit a greater propensity for green consumption behavior and contribute more financially to environmental organizations than those from low SES backgrounds. In addition, these studies further elucidated that the sense of control and life history strategy sequentially mediate the relationship. These findings provide empirical evidence for understanding whether and how subjective SES influences pro-environmental behavior, and enriching the theoretical framework of the relationship between subjective SES on pro-environmental behavior. Full article

Green behavior is traditionally considered as an effective way to ameliorate environmental degradation and requires an individual to make sacrifices of their social resources. However, few studies have focused on its status signaling. In this study, we draw on the theory of social class and the concept of status signaling theory to empirically investigate the effect of objective social class and perceived social status on private-sphere green behavior in China. Using national comprehensive survey data from China General Survey Data (CGSS) in 2021 subjected to ordinary least-square regression model and step regression models, we present the following results: (1) higher-class individuals, both objectively and subjectively, tend to engage in more private-sphere green behavior than their lower-class counterparts; (2) the effect of objective social class on private-sphere green behavior is mediated by individual’s perceived social status in the class hierarchy; (3) environmental concern significantly correlates with private-sphere green behavior, and it also mediates the effect between objective social class and private-sphere green behavior. The present research provides insights into how social class and its psychological manifestations (i.e., perceptions of status) correlate with private-green behavior in China. Our results suggest that more social context factors should be considered when identifying the factors promoting pro-environmental behavior in China. Full article

A survey of 1206 participants investigated determinants of positive environmental behaviors (PEBs) in Switzerland. Based on a principle component analysis on data for 23 different PEBs, three behavior types were distinguished: (i) public sphere PEBs with politically mediated impacts; (ii) socially salient private “lighthouse” PEBs that convey a pro-environmental message; and (iii) less socially salient private PEBs. An environmental behavior model identified general environmental knowledge and attitudes as the strongest predictors of PEBs, followed by green self-identity, justifications, assumed consequences, prescriptive social norms, gender, age, and perceived behavioral control (PBC), respectively. To promote sustainability-oriented behaviors and achieve corresponding societal and economic changes, the identified psychological factors need to be promoted by education and communication strategies as well as complementary measures ranging from policy changes to technology development and systems design. Green self-identity turned out to be significantly more influential for private PEBs than for public sphere PEBs, whereas prescriptive social norms and environmental knowledge were more important for public sphere PEBs. These findings indicate that promoting different types of sustainability-oriented behaviors may require distinct strategies. Public sphere PEBs may be enhanced well by conveying social practices and norms, whereas the promotion of a pro-environmental green self-identity may increase private sphere PEBs effectively. Full article