Search Results (2)

This study investigates the environmental and socioeconomic dimensions of domestic cycling tourism in Slovenia, focusing on “double pollution” and “greenhushing” practices. The aim is to evaluate the sustainability of cycling tourism by examining its indirect environmental impacts, particularly emissions from ancillary travel behaviours such as car usage to reach cycling destinations. Utilizing data from 2011 to 2021, this research employs factor analyses using the principal component analysis (PCA) extraction method and vector autoregression (VAR) modelling to explore relationships between key socioeconomic, environmental, and tourism-related variables. This study identifies three common factors influencing cycling tourism: (1) socioeconomic and urban dynamics, (2) tourism-driven environmental factors, and (3) climatic sustainability challenges. Results highlight that cycling tourism contributes to emissions due to associated car travel, counteracting its eco-friendly image. Findings reveal that favourable economic conditions and urbanisation drive tourism demand, while increased tourist arrivals correlate with higher emissions. This study also uncovers greenhushing, where stakeholders underreport the environmental costs of cycling tourism, leading to mistaken perceptions of its sustainability. This study concludes that, while domestic cycling tourism supports economic growth and health, its environmental benefits are compromised by ancillary emissions. Transparent environmental reporting, enhanced public transport, and local bike rental systems are recommended to mitigate these challenges and align cycling tourism with Slovenia’s sustainability goals. Full article

While engaging in corporate social responsibility (CSR) has gradually become mainstream in the business context, the investigation of CSR communication and its effectiveness remains limited. This study examines how environmental CSR communication affects consumer perception and behavior through an experiment design. We distinguish three CSR communication factors—message content (climate responsibility vs. sustainable use of natural resources), message style (greenhushing vs. uniform vs. greenwashing) and praise tactics (consumer praise vs. company praise)—and assess their impacts on consumer trust, purchase intention and consumer advocacy, respectively. We also investigate the moderating role of attributed intrinsic and extrinsic corporate motives on engaging in environmental CSR. An online experiment (N = 304) revealed that a uniform message style outperforms the other two styles, whereas greenwashing is found to be least effective. In addition, attributed intrinsic corporate motives moderate the impacts of environmental CSR communication on consumer trust, purchase intention and consumer advocacy, respectively. No moderation effect was found for attributed extrinsic corporate motives. The findings provide important implications for effective environmental CSR communication with respect to specific message styles and attributed corporate motives. Full article