Search Results (5)

As a crucial vehicle for advancing the transition to a green low-carbon economy, the green supply chain plays a pivotal role in alleviating pollution pressures and facilitating the green transformation of products. Existing studies mainly focus on static optimization and cost coordination in green supply chains, with limited attention to the dynamic impact of consumer behavior on green production and channel coordination. Based on consumer green preferences and the evolution of reference prices, we developed a differential game model for a two-tier green supply chain composed of a manufacturer and a retailer. The model incorporates green goodwill and consumer memory variables to capture the dynamic interaction among product greenness, sales effort, and consumer perception. By comparing the dynamic optimal response paths under integrated and non-integrated strategies, the study analyzes how reference price effects and goodwill accumulation influence decision-making and system performance. The results show that the stable reference price of green products is significantly higher than the actual selling price. When consumer environmental awareness is strong, cooperative strategies can markedly improve both green performance and supply chain profits, offering potential for Pareto improvement. This research enhances behavior-oriented modeling in green supply chains and provides theoretical and empirical support for designing collaboration mechanisms in green product promotion. Full article

With economic development and shifting consumption trends, branding has become an important way to improve the efficiency of poverty alleviation supply chains (PASCs) in practice. However, academic research on this topic is limited. To fill this gap in the literature, we constructed a differential game of a PASC that examines how to build a sustainable poverty reduction model through branding, considering government subsidies and supplier’s Nash bargaining fairness concerns. Our findings show the following: (1) Government subsidies can improve the decision-making level and channel efficiency of leading enterprises (E) and poor suppliers (F). Government subsidies are necessary for a PASC to establish a sustainable poverty alleviation mechanism. (2) F’s Nash bargaining fairness concerns only reduce their level of production effort but do not affect the brand construction and corporate social responsibility levels of E. (3) As F’s bargaining power increases, Nash bargaining fairness concerns have a more significant effect on the PASC’s performance. While F’s fairness concerns can enhance their utility to some extent, it ultimately leads to more significant profit losses for both parties. (4) The proposed mixed cost-sharing and revenue-sharing contract can effectively align members’ incentives, enhancing profitability for both parties. Full article

At the background of “Internet + Logistics”, intelligent logistics has high operational efficiency and provides a superior customer experience, meeting the requirements of sustainable development. It also plays a crucial role in promoting the modernization of the industrial chain in China. This paper develops a mathematic model based on differential game theory, which sets the intelligent level of logistics and the goodwill of intelligent logistics as state variables. The research reveals the collaborative strategies between a logistics enterprise and an Internet enterprise for the intelligent upgrading of logistics, and separately calculates the optimal effort levels and optimal revenues of participating enterprises under the non-cooperative mechanism, the cost-sharing mechanism, and the cooperative mechanism. This paper also observes the crucial parameters that affect the optimal revenue for the intelligent upgrading of logistics. The research findings are as follows: (1) Cost-sharing mechanism and cooperative mechanism can motivate the Internet enterprise and the logistics enterprise to improve their effort levels and increase the total revenue, which achieves the Pareto improvement. Under the cooperative mechanism, the intelligent level of logistics and the goodwill of intelligent logistics are the highest. (2) Participating enterprises can promote the intelligent upgrading of logistics by accumulating innovative resources for intelligent logistics, attaining cost-conversion efficiency, and cultivating customer preferences for intelligent logistics services. (3) When the revenue-sharing ratio of the logistics enterprise is relatively low, although the cost-sharing mechanism can continuously motivate a logistics enterprise to make an effort in the intelligent upgrading of logistics, it is not conducive to enhance the goodwill of intelligent logistics. This paper highlights the pivotal role of enterprise collaboration in the intelligent upgrading of logistics, and proposes practical recommendations. Full article

Sunflower management is a type of management style in which a chief executive officer (CEO) ignores information and attempts to confirm the board’s prior beliefs. The CEO’s accommodating behavior may reduce incentive conflicts but also stimulate diligent board monitoring. The present article aims to develop a contingent claim utility model to investigate the effect of green lending on bank spread behavior and board monitoring under sunflower management. The principal advantage of the contingent claim utility approach is the explicit treatment of uncertainty and diligent board monitoring, which play a prominent role in discussions of intermediary behavior. Additionally, banks may earn goodwill from a green lending policy, thus yielding environmental improvements. In this study, we explore the goodwill effect on the bank’s interest margin determination and board monitoring. We use the comparative statistics method to analyze the result of changes in the theoretical model’s exogenous parameters. Moreover, we use empirical data as a baseline for numerical simulations to explain the comparative statistics. Our main findings are that increasing green lending reduces interest margins and enforces diligent board monitoring. The increase in goodwill garnered from improvements to the bank’s green lending reputation was found to enhance the interest margins but ease active board monitoring. From these results, we outline implications such as implementing intangible goodwill asset accumulation from bank customers’ green awareness via green lending publicity that increases the bank interest margin under sunflower management, thereby affecting banking stability. Full article

Quality is not only the basis for business survival and development but also a key issue that cannot be ignored in supply chain management decisions. In practice, the impact of quality on goodwill does not show an immediate effect, and there is a dynamic delayed effect. Therefore, we developed a dynamic model that considers the delayed effect of quality on goodwill. Firstly, we constructed a delayed differential equation for the effect of quality on goodwill based on the Nerlove–Arrow model for a two-channel supply chain in a competitive environment and studied the dynamic quality decision problem of manufacturers and retailers under the delay effect. Secondly, we constructed the manufacturer and retailer Hamilton functions based on the principles of being of great value, solving and comparing the optimal product quality level, having an optimal service quality level, product goodwill, and overall profit of the supply chain under both decentralized and centralized decision modes, and investigated the effect of delay time on the profit and quality decisions of supply chain members. The conclusions show that: (i) delay time is an important reference for supply chain members when choosing the decision mode, and the overall profit size of the supply chain has different relationships with the different values of delay time taken into account with the two decision scenarios. (ii) Adopting a centralized decision mode can motivate manufacturers and retailers to improve the quality level, which in turn promotes the sales of products and the accumulation of brand goodwill. Full article