Search Results (3)

In large-scale recommendation scenarios, achieving high-precision ranking requires simultaneously modeling user interest dynamics and content propagation potential. In this work, we propose a unified framework that integrates a temporal interest modeling stream with a multimodal virality encoder. The temporal stream captures sequential user behavior through the self-attention-based modeling of long-term and short-term interests, while the virality encoder learns latent virality factors from heterogeneous modalities, including text, images, audio, and user comments. The two streams are fused in the ranking layer to form a joint representation that balances personalized preference with content dissemination potential. To further enhance efficiency, we design hierarchical cascade heads with gating recursion for progressive refinement, along with a multi-level pruning and cache management strategy that reduces redundancy during inference. Experiments on three real-world datasets (Douyin, Bilibili, and MIND) demonstrate that our method achieves significant improvements over state-of-the-art baselines across multiple metrics. Additional analyses confirm the interpretability of the virality factors and highlight their positive correlation with real-world popularity indicators. These results validate the effectiveness and practicality of our approach for high-precision recommendation in big data environments. Full article

In the era of big-data-driven multi-platform and multimodal health information dissemination, the rapid spread of false and misleading content poses a critical threat to public health awareness and decision making. To address this issue, a dual-stream Transformer-based multimodal health misinformation detection framework is presented, incorporating a symbol drift detection module, a symbol-aware text graph neural network, and a crossmodal alignment fusion module. The framework enables precise identification of implicit misleading health-related symbols, comprehensive modeling of textual dependency structures, and robust detection of crossmodal semantic conflicts. A domain-specific health-symbol-sensitive lexicon is constructed, and contextual drift intensity is quantitatively measured and embedded as explicit features into the text GNN. Bidirectional cross-attention and contrastive learning are further employed to enhance crossmodal semantic alignment. Extensive experiments on a large-scale real-world multimodal health information dataset, encompassing heterogeneous data sources typical of big data environments, demonstrate that the proposed method consistently outperforms state-of-the-art baselines in CTR prediction, multimodal recommendation, and ranking tasks. The results indicate substantial improvements in both accuracy and ranking quality, while ablation studies further verify the contributions of symbol drift modeling, graph-structured representation, and crossmodal fusion. Overall, the proposed approach advances big data analytics for multimodal misinformation detection and provides an interpretable and scalable solution for public health communication governance. Full article

In the complex dynamics of modern information systems such as e-commerce and streaming services, managing uncertainty and leveraging information theory are crucial in enhancing session-aware recommender systems (SARSs). This paper presents an innovative approach to SARSs that combines static long-term and dynamic short-term preferences within a counterfactual causal framework. Our method addresses the shortcomings of current prediction models that tend to capture spurious correlations, leading to biased recommendations. By incorporating a counterfactual viewpoint, we aim to elucidate the causal influences of static long-term preferences on next-item selections and enhance the overall robustness of predictive models. We introduce a dual-tower architecture with a novel data augmentation process and a self-supervised training strategy, tailored to tackle inherent biases and unreliable correlations. Extensive experiments demonstrate the effectiveness of our approach, outperforming existing benchmarks and paving the way for more accurate and reliable session-based recommendations. Full article