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Keywords = corporate green change behaviour

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17 pages, 580 KiB  
Article
Driving Mechanism of Greening Corporate Environmental Behaviour Under the “Dual-Carbon” Goal: A Study Based on Grounded Theory Study
by Huan Wu and Jianguo Du
Sustainability 2025, 17(10), 4708; https://doi.org/10.3390/su17104708 - 20 May 2025
Viewed by 474
Abstract
In order to cope with global warming, the Chinese government is actively promoting the “dual-carbon” target policy, a green and efficient system which will become the future development direction of China’s energy system. As the main body of the carbon emissions of enterprises [...] Read more.
In order to cope with global warming, the Chinese government is actively promoting the “dual-carbon” target policy, a green and efficient system which will become the future development direction of China’s energy system. As the main body of the carbon emissions of enterprises is bound to be the focus of governance, we must accelerate green transformation. In this paper, we use procedural rooting theory, collect data from field interviews, and use open coding, principal axis coding, selective coding, and a theoretical saturation test to explore antecedent motivation mechanisms and the consequent pathway of the green change in corporate environmental behaviours under the “dual-carbon” goal. We aim to clarify the evolution of “internal and external factors—enterprise green change willingness—green change behavior” to construct a theoretical model. The results show that the influence of and interaction effects among the micro-level, macro-environmental level, and meso-industry level dimensions of enterprise will drive companies to make green changes and adopt green change behaviours in the forms of strategic change and innovation optimisation. This study enriches the theoretical framework of green change in corporate environmental behaviour under the rigid constraint of the “dual-carbon” goal and provides countermeasure suggestions for the successful achievement of the “dual-carbon” goal at the corporate body level. Full article
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15 pages, 270 KiB  
Article
Bridging the Gap: Determinants of Consumers’ Willingness to Pay for Environmentally Friendly Packages of Leafy Greens
by Carissa Dieli, Anushree Priyadarshini, Robert Ludgate and Lorraine Foley
Sustainability 2024, 16(8), 3128; https://doi.org/10.3390/su16083128 - 9 Apr 2024
Cited by 2 | Viewed by 4409
Abstract
Government and corporate policies have mandated a reduction in plastic packaging to combat issues of waste and climate change. This move towards sustainable packaging alternatives in the fresh food sector will increase costs for consumers. Much of the present research finds consumers are [...] Read more.
Government and corporate policies have mandated a reduction in plastic packaging to combat issues of waste and climate change. This move towards sustainable packaging alternatives in the fresh food sector will increase costs for consumers. Much of the present research finds consumers are willing to pay more for sustainability, but their willingness to pay (WTP) does not align with real-world purchases, representing an attitude–behaviour gap. To combat this gap, it is posited that consumers’ current purchasing- and sustainability-related behaviours will meaningfully correlate with their WTP and bridge the attitude–behaviour gap. This research used an online survey (n = 476) to gauge consumers’ attitudes and behaviours regarding sustainability as it relates to packaging, biofortification, and WTP in the fresh leafy greens sector. Using binary logistic regression, this research finds that price- and sustainability-related purchasing habits and attitudes towards sustainable packaging meaningfully narrow the attitude–behaviour gap, but organic purchasing habits, waste segregation habits, and sustainability literacy do not. This research contributes the knowledge that, for environmentally friendly leafy greens, past price- and sustainability-related purchasing behaviour should be used instead of merely attitudes as an indication of WTP. Full article
(This article belongs to the Special Issue Consumer Behaviour and Environmental Sustainability)
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