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Keywords = corporate brand architecture

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25 pages, 3095 KiB  
Review
Agriculture-Food Supply Chain Management Based on Blockchain and IoT: A Narrative on Enterprise Blockchain Interoperability
by Showkat Ahmad Bhat, Nen-Fu Huang, Ishfaq Bashir Sofi and Muhammad Sultan
Agriculture 2022, 12(1), 40; https://doi.org/10.3390/agriculture12010040 - 30 Dec 2021
Cited by 226 | Viewed by 32840
Abstract
Modern-day agriculture supply chains have evolved from sovereign and autonomous local stakeholders to a worldwide interconnected system of multiple participants linked by complicated interactions, impacting the production, processing, transportation, and delivery of food to end consumers. Regular instances of fraudulent acts reveal a [...] Read more.
Modern-day agriculture supply chains have evolved from sovereign and autonomous local stakeholders to a worldwide interconnected system of multiple participants linked by complicated interactions, impacting the production, processing, transportation, and delivery of food to end consumers. Regular instances of fraudulent acts reveal a lack of openness in agriculture supply chains, raising worries about financial losses, eroding customer trust, and lowering corporate brand value. To develop an efficient and reliable trading environment, several fundamental modifications in the present supply chain architecture are required. There is broad consensus that blockchain can improve transparency in agriculture-food supply chains (agri-food SCs). Consumers now demand safe, sustainable, and equitable food production processes, and businesses are using blockchains and the internet of things to meet these needs. For enhanced responsiveness in agri-food SCs, new concepts have evolved that combine blockchains with various Industry 5.0 technologies (e.g., blockchain technology, big data, internet of things (IoT), radio frequency identification (RFID), near field communication (NFC), etc.). It is critical to cut through the hype and examine the technology’s limits, which might stymie its acceptance, implementation, and scalability in agri-food supply chains. This study presents Agri-SCM-BIoT (Agriculture Supply Chain Management using Blockchain and Internet of things) architecture to address the storage and scalability optimization, interoperability, security and privacy issues security, and privacy of personal data along with storage concerns with present single-chain agriculture supply chain systems. We also discussed the classification of security threats with IoT infrastructure and possible available blockchain-based defense mechanisms. Finally, we discussed the features of the proposed supply chain architecture, followed by a conclusion and future work. Full article
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64 pages, 1880 KiB  
Review
Corporate Social Responsibility Influencing Sustainability within the Fashion Industry. A Systematic Review
by Thorey S Thorisdottir and Lara Johannsdottir
Sustainability 2020, 12(21), 9167; https://doi.org/10.3390/su12219167 - 4 Nov 2020
Cited by 95 | Viewed by 78106
Abstract
The fashion industry, one of the largest industries in the world, is a complicated phenomenon, driven by aspirations of symbolic lifestyle and the creativity of architecture and design. It pushes the use of natural resources to its limits by mass production and a [...] Read more.
The fashion industry, one of the largest industries in the world, is a complicated phenomenon, driven by aspirations of symbolic lifestyle and the creativity of architecture and design. It pushes the use of natural resources to its limits by mass production and a low-cost structure that motivates consumerism at large. The purpose of this study is to explore corporate social responsibility and how it influences sustainability within the fashion industry. A systematic literature review was carried out. This encompassed the academic publications available in two scientific databases focusing on Corporate Social Responsibility (CSR), sustainability, and fashion, covering the period 2003–2019. The findings indicate that the CSR approach taken by managers within the fashion industry is focused on sustainability, business models, and/or supply chain innovation, with commitments undertaken concerning the economy, environment, and/or society, wherein the production of eco-friendly products and workers’ safety are emphasized. Actions that tie CSR and sustainability with companies’ actions are presented in a micro-meso-macro framework, where brand equity, culture, supply chain management, activism, and human rights are evident. The findings of the study are relevant for academia, practitioners, and policymakers, as they provide insight into the operations and impacts of domestic and multinational fashion companies, outlining the most relevant studies on the topic, and also highlighting research trends and gaps in the field. Full article
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24 pages, 907 KiB  
Article
Country Brand Equity: The Decision Making of Corporate Brand Architecture in Cross-Border Mergers and Acquisitions
by Arup Barua and Alexandra Ioanid
Sustainability 2020, 12(18), 7373; https://doi.org/10.3390/su12187373 - 8 Sep 2020
Cited by 6 | Viewed by 5657
Abstract
Cross-border merger and acquisition (CBM&A) is a dominant and sustainable antagonistic strategy, but a relevant concern like a country has inadequately been emphasized over the five decades of acquisition studies. Therefore, this article attempts to examine the impact of country brand equity (CBE) [...] Read more.
Cross-border merger and acquisition (CBM&A) is a dominant and sustainable antagonistic strategy, but a relevant concern like a country has inadequately been emphasized over the five decades of acquisition studies. Therefore, this article attempts to examine the impact of country brand equity (CBE) on corporate brand architecture (CBA) in post-CBM&A. It first originates a hypothetical model esteeming Resource-Based View (RBV) and Industrial Organization (IO) theory following the Structure-Conduct-Performance (SCP) paradigm. Then, it tests the model conducting a web survey on 124 acquiring corporates from 29 countries that accomplished CBM&A transactions between 1990 and 2014. The empirical findings clarify that the market aspect, such as the acquirer’s more substantial country brand equity, indirectly leads to the high degree of CBA standardization in the host market through prioritized intangible and strategic resources—corporate reputation and corporate brand management system. Individually, the acquirer’s corporate reputation cumulatively yields a high degree of CBA standardization with corporate brand power, which has only a direct effect. On the other hand, the corporate brand management system leads to a high degree of CBA standardization cumulatively with corporate reputation. It is deemed that the research findings as a whole reveal a framework for the application of country brand equity and corporate brand architecture in post-CBM&A. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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