Search Results (3)

American football is one of the most popular team sports in the United States. There are approximately 16,000 high school and 890 college football teams, and each team plays around 10–14 games per football season. Contrary to most casual fans’ views, American football is more than speed and power, it requires preparation and strategies. Coaches analyze hours of video of their own and opponents’ games to extract important information such as offensive play formations, personnel packages and opposing coaches’ tendency to gain competitive advantages. This time-consuming and slow process called “tagging” takes away the coaches’ time from other duties and limits the players’ time for preparation and training. In this work, we created three datasets for our experiments to demonstrate the importance of player detection accuracy, which is easily affected by camera placement and player occlusion issues. We applied a unique data augmentation technique to generate data for each specific experiment. Our model achieved a remarkable 98.52% accuracy in play type recognition and 92.38% accuracy in player position recognition for the experiment that assumes no missing players or no occlusion problem, which could be achieved by placing the camera high above the football field. Full article

The sport sector is advancing its efforts to be environmentally friendly. These efforts now include corporate sponsored environmental initiatives, yet fans’ responsiveness to such efforts remains unexamined. Specifically, in this study, the corporate-sponsored environmental initiatives of a college athletic department with an established history of environmental commitments were examined to evaluate the influence of a point of attachment, sport brand-sustainability fit, and receptivity to messaging on the sport organization’s desired outcomes of the campaign (i.e., sustainability behavioral, support for environmental initiative corporate partner). Data were collected from college football fans of an institution in the United States Midwest region using an internet-based survey after the 2019 football season (N = 548). We found that most of our hypotheses were supported. Specifically, attachment to athletics, athletics/sustainability fit, and ascription of responsibility to athletics explained 52.7% of the variance of receptivity to messaging from athletics. In turn, receptivity to sustainable messaging and behaviors explained 45.0% of the support for corporate partners. Our results show that sport practitioners should evaluate the ascription of responsibility their fans place on the sport organization to be environmentally responsible, increasing the receptivity of environmental messages and desired outcomes from such efforts. In addition, this study shows the versatility and applicability of the model to actual sponsored environmental sustainability campaigns of a sport organization. Full article

Political ideology is one of the most powerful predictors of perceptions about environmental sustainability and related behaviors. The purpose of this study was to investigate how sport fans’ sustainability-specific values, perceptions, and norms related to awareness, engagement, and influence of USA collegiate sport sustainability efforts based on political affiliation, accounting for age and gender. Data were collected using an online survey distributed to season ticket holders after the 2019 college football season that featured three sponsored sustainability initiatives at each home game. Multivariate analysis of variance and chi-square difference tests found that self-identified Democrats reported significantly higher pro-environmental values and norms, but sustainability program engagement, sponsored initiatives awareness, and influence of initiatives on behavior were politically neutral. Path analysis found that ascription of responsibility was a significant predictor of sustainability-related engagement and behaviors for both Independents and Republicans. The results and discussion sections highlight how academics and practitioners can account for political affiliation when creating campaign messaging for environmental initiatives. Full article