Search Results (3)

Corporate social responsibility (CSR) is a progressively significant issue for organizations and governments. To benefit from a good reputation that reflects on organizational performance, organizations must ensure the balance between stakeholders’ needs. This paper studies the direct and indirect effects of CSR on organizational financial performance as perceived by employees of organizations. The investigation used structural equation modeling to evaluate and describe the nature of the relationship between these two variables. The empirical study uses a perceptual approach, evaluating the perceptions of the closest stakeholders (employees). Data on the perceptions of 431 employees in Romanian organizations were collected following a questionnaire-based survey. The results indicate a strong effect of social responsibility on both direct and mediated organizational financial performance. The relationships established with the stakeholders ultimately affect organizational financial performance through variables such as the attraction and retention of employees, the attraction and loyalty of customers, more accessible access to capital, and the organization’s reputation. Full article

With its fast-growing trend, wellness tourism is transforming the client base and service and product offerings, and it is attracting new suppliers. The purpose of understanding the customer experience as portrayed in online reviews is to sustainably maintain customer loyalty and satisfaction. The objective of this research is to identify the critical attributes and their structural relationships to Korean wellness tourism. The study analyzed 24,060 Google-based customer reviews on 11 wellness tourism destinations in South Korea. Following the calculation of word frequencies in a matrix, UCINET 6.0 was utilized to analyze the centrality of the network and perform a CONCOR analysis. Based on the findings of the CONCOR analysis, the review data were sorted into four distinct categories. Following the quantitative analysis led to the identification of six variables that were grouped together through exploratory factor analysis.: wellness, tangible, value, F&B, purpose, and service. Whereas value, F&B, and service negatively affected the satisfaction of guests, the study also revealed that wellness, tangible, and purpose all had positive impacts and contributed to increased trust among wellness tourism customers. In terms of managerial implication, the results will enable wellness tourism destination managers to focus more on improving the factors of value, food, and service. Full article

Most spas are surrounded by beautiful natural environments, so these facilities contribute to sustainable economic development and their guests are national and local tourists with a high average stay. This study has the objective of analyzing the factors associated with the level of satisfaction and the profile of spa tourists in Andalusia, southern Spain. The methodology used was a quantitative study based on a stratified cross-sectional survey. Each stratum was a spa, with a population of 53,231 users per year, whose final sample included 725 users. The results found were that the profile of Andalusian spa tourists is predominantly female, over 56 years old, and retired with average incomes below one thousand euros. The level of satisfaction of its users is above the average in the factors of accommodation, restaurants, spa, and public roads and natural environment and most of these clients would recommend it to others [92.4%] and express the intention to return [63.6%] which indicates that Andalusian spas show a very high level of customer loyalty. The study has the limitation of being cross-sectional quantitative research carried out in Andalusia that could be complemented in future research with a qualitative study with experts. The research presents contributions for companies since they could develop strategies to attract users with younger profiles with activities, prices, or spaces that are more appropriate to their needs and seek the conditions to increase the satisfaction of these segments. The study is original since this research is a quantitative study that shows the real profile of the Andalusian spa tourist and their high level of satisfaction with the spa and their loyalty. The surveys were conducted at each spa by a face-to-face researcher with a response rate of 98%. Full article