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As e-commerce continues to expand, understanding the factors that drive consumer traffic to business-to-consumer (B2C) websites is crucial. This study investigates the interplay between website technological sophistication, brand recognition, and business model innovation in influencing website traffic among Korean B2C companies. Drawing on data from 9003 companies across seven key sectors—finance, retail, healthcare, technology, food, education, and media—we employ Ordinary Least Squares (OLS) regression analysis to test our hypotheses. Our findings reveal that website technological sophistication is positively associated with monthly website visits. This relationship is particularly pronounced for companies with innovative business models, highlighting the synergistic effect of advanced website features and novel business strategies in attracting consumers. Conversely, the positive impact of website technological sophistication on traffic is less significant for well-established brands with high recognition levels, indicating that strong brand equity can mitigate the need for highly sophisticated websites. These results align with the Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT), and Signaling Theory (ST), providing a nuanced understanding of how technology, branding, and innovation intersect to drive online consumer behavior. Our study offers valuable insights for e-commerce firms seeking to optimize their digital presence and underscores the importance of investing in advanced website functionalities, particularly for lesser-known brands and companies with innovative business models. Future research should explore these dynamics in different cultural and industry contexts to enhance the generalizability of our findings. Full article

A smart parking system (SPS) is an integral part of smart cities where Internet of Things (IoT) technology provides many innovative urban digital solutions. It offers hassle-free parking convenience to the city dwellers, metering facilities, and a revenue source for businesses, and it also protects the environment by cutting down drive-around emissions. The real-time availability information of parking slots and the duration of occupancy are valuable data utilized by multiple sectors such as parking management, charging electric vehicles (EV), car servicing, urban infrastructure planning, traffic regulation, etc. IPv6 wireless mesh networks are a good choice to implement a fail-safe, low-power and Internet protocol (IP)-based secure communication infrastructure for connecting heterogeneous IoT devices. In a smart parking lot, there could be a variety of local IoT devices that consume the occupancy data generated from the parking sensors. For instance, there could be a central parking management system, ticketing booths, display boards showing a count of free slots and color-coded lights indicating visual clues for vacancy. Apart from this, there are remote user applications that access occupancy data from browsers and mobile phones over the Internet. Both the types of data consumers need not collect their inputs from the cloud, as it is beneficial to offer local data within the network. Hence, an SPS with multiple data consumers needs an efficient communication model that provides reliable data transfers among producers and consumers while minimizing the overall energy consumption and data transit time. This paper explores different SPS communication models by varying the number of occupancy data collators, their positions, hybrid power cycles and data aggregation strategies. In addition, it proposes a concise data format for effective data dissemination. Based on the simulation studies, a multi-collator model along with a data superimposition technique is found to be the best for realizing an efficient smart parking system. Full article

In recent years, the rise of e-commerce has prompted the emergence of electronic marketplaces, or e-marketplaces, which act as intermediaries in the buying and selling process, bringing together several vendors to offer a wide range of products and services to customers, generating modalities such as business-to-business (B2B), business-to-consumer (B2C) or consumer-to-consumer (C2C) e-marketplaces. E-marketplaces offer advantages such as access to potential buyers, business and product visibility, the reduction of transaction costs, the comparison of offers and prices among competitors, and the ease of business internationalization. However, the success of e-marketplace business models depends on the sustainability of these platforms, which must involve different stakeholders in order to meet economic, environmental, and social objectives. Therefore, this study presents a bibliometric analysis and systematic review of e-marketplaces, open innovation, and sustainability for the last ten, five, and two years. The analysis includes the number, types, and subject areas of documents published each year, as well as considerations such as the most-cited publications and the leading authors, journals, countries, and institutional affiliations. The analysis also includes a study of the relevant concepts in the publications and their relationships, identifying the predominant topics related to e-marketplaces, open innovation, and sustainability. The results indicate a focus on subject areas such as social sciences, environmental sciences, energy, business, management, and accounting, which is consistent with the economic, environmental, and social dimensions of sustainability. The findings show that e-marketplaces, open innovation, and sustainability are closely related to concepts such as sustainable development, e-commerce, digital marketing, China (the leading country in terms of publications in all periods), logistics, supply chain management, big data, planning, and decision making. Future works should address traffic congestion and environmental impact, new delivery practices in last-mile logistics, and the motives for users’ engagement in e-marketplaces. Likewise, future research can be oriented toward sustainability dimensions and stakeholders’ integration through open innovation and toward the limitations of SMEs in order to access and benefit from digital platforms. Full article