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Keywords = Indian retailing sector

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22 pages, 1101 KB  
Article
The Oligopoly Reversal: Evaluating Macro-Energy Demand Shocks and the Corporate J-Curve in India’s Electric Vehicle Sector (2022–2026)
by Zakir Hossen Shaikh, Rakhi Gupta and Bibhu Prasad Sahoo
World Electr. Veh. J. 2026, 17(8), 428; https://doi.org/10.3390/wevj17080428 - 20 Aug 2026
Viewed by 165
Abstract
This paper investigates the multifaceted macroeconomic drivers of vehicle electrification in India and correlates them with micro-level corporate financial returns using a rigorous dual-stage econometric framework. Stage 1 employs a Newey–West time-series estimator on monthly observations to evaluate aggregate consumer demand elasticities across [...] Read more.
This paper investigates the multifaceted macroeconomic drivers of vehicle electrification in India and correlates them with micro-level corporate financial returns using a rigorous dual-stage econometric framework. Stage 1 employs a Newey–West time-series estimator on monthly observations to evaluate aggregate consumer demand elasticities across the automotive sector. Stage 2 utilizes a fixed effects panel specification with clustered standard errors across 10 major Indian automotive manufacturers over a four-year fiscal horizon. Stage 1 results demonstrate that short-run variations in Brent crude prices lack joint predictive power over domestic retail metrics (F=0.89,p=0.4166), supporting the thesis that state-owned OMC price-smoothing insulates short-term market dynamics from global oil shocks. Conversely, Stage 2 panel estimations prove that annual global Brent crude fluctuations yield no significant contemporaneous margin shocks. However, expanding annual EV market penetration exerts a substantive negative impact (β=2.49,p=0.107) bordering statistical significance on corporate operating profit margins. This operational decoupling reflects a prominent industry ‘J-curve’, where accelerating consumer adoption cycles are countered by heavy front-loaded capital expenditures, asset re-tooling, and unoptimized economies of scale. These findings provide critical direct and indirect strategic insights for organizational stakeholders and policymakers navigating transitional capital cycles in emerging markets. Full article
(This article belongs to the Section Marketing, Promotion and Socio Economics)
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16 pages, 294 KB  
Article
Volatility Dynamics in Indian Stock Markets: Evidence from the Post-2015 Era
by D. Suganya, M. Padmavathi and Vlasios Sarantinos
J. Risk Financ. Manag. 2026, 19(7), 471; https://doi.org/10.3390/jrfm19070471 - 27 Jun 2026
Viewed by 459
Abstract
This paper examines the structural changes that the Indian equity market has experienced between 2015 and 2025 under the influence of major macroeconomic and geopolitical shocks—including the November 2016 demonetisation, the IL&FS liquidity crisis of 2018, the COVID-19 pandemic of 2020–2021, the Russo–Ukrainian [...] Read more.
This paper examines the structural changes that the Indian equity market has experienced between 2015 and 2025 under the influence of major macroeconomic and geopolitical shocks—including the November 2016 demonetisation, the IL&FS liquidity crisis of 2018, the COVID-19 pandemic of 2020–2021, the Russo–Ukrainian conflict of 2022, and the synchronised global monetary tightening of 2022–2024. The primary objective is to test whether the volatility-modelling architecture proposed by a 2017 benchmark study for the 1992–2016 period continues to hold under the structurally different post-2015 regime, and to identify how persistence, asymmetry, and ARCH-order properties have evolved across the BSE Sensex, NSE CNX Nifty, and twenty-seven sectoral indices. A unified GARCH-family framework comprising GARCH(1,1), GJR-GARCH(1,1), and GARCH(2,1) is estimated on daily log-returns over an eleven-year sample of approximately 2750 observations per index. The empirical evidence confirms that volatility clustering and persistence are pervasive in the post-2015 decade, with the persistence measure (α1 + β1) rising relative to the initial 2017 study for most indices. Asymmetric volatility has intensified—negative shocks generate disproportionately larger volatility responses than positive shocks, particularly in the banking, FMCG, and energy sectors. A higher-order GARCH(2,1) specification is the preferred model for four indices in which lag-2 ARCH effects remain significant or in which integrated-GARCH behaviour rules out the standard GARCH(1,1). The findings have direct implications for portfolio risk management, option pricing, and the design of prudential policy in an increasingly retail-driven and derivative-intensive market ecosystem. Full article
(This article belongs to the Section Financial Markets)
26 pages, 1963 KB  
Article
From Multichannel to Omnichannel: Measuring Channel Integration and Digital Adoption Patterns
by Mohammed Avvad, T. Radha Ramanan, Muhammad Shafi Keelath and B. M. Rijas
J. Theor. Appl. Electron. Commer. Res. 2026, 21(1), 4; https://doi.org/10.3390/jtaer21010004 - 31 Dec 2025
Cited by 2 | Viewed by 3099
Abstract
The digitalization of business activities is already a reality in most developed countries. India, driven by strong information technology, is rapidly digitalizing across business industries. In the retail industry, this shift is visible in the adoption of omnichannel strategies to enhance value for [...] Read more.
The digitalization of business activities is already a reality in most developed countries. India, driven by strong information technology, is rapidly digitalizing across business industries. In the retail industry, this shift is visible in the adoption of omnichannel strategies to enhance value for customers, loyalty and trust, retailer’s image, overall shopping experience, and operational productivity. The present study assesses the extent of omnichannel transformation in the five leading Indian retail sectors viz. Consumer Electronics, Fashion and Apparel, Furniture and Home Decor, Grocery and Supermarkets, and Personal Care and Hygiene. The research design uses mystery shopping approach to collect data from 166 nationally present retailers to analyze their level of omnichannel implementation and digital adoption. The authors performed all statistical analyses and visualizations in R using the ggstatsplot package. The results highlight a less-than-ideal picture of channel integration, suggesting that while top retailers in each sector dominate channel integration, most others have made limited progress. Among the sectors, the Furniture and Home Decor sector leads in channel integration. Other contributions of this study include the enhancement of the existing measuring tool by introducing new indicators. The study reveals gaps in omnichannel implementation to help managers plan strategic improvements. Full article
(This article belongs to the Topic Digital Marketing Dynamics: From Browsing to Buying)
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11 pages, 266 KB  
Proceeding Paper
Sustainability in Supply Chain Management: A Case Study of the Indian Retailing Industry
by Rajasekhara Mouly Potluri and Madhavi Kilaru
Eng. Proc. 2023, 59(1), 64; https://doi.org/10.3390/engproc2023059064 - 18 Dec 2023
Cited by 3 | Viewed by 4678
Abstract
This study aims to identify the sustainability programs introduced in their supply chains by the Indian retailing (FMCG and Pharma) sector and the various problems encountered in managing their supply chains. The researchers collected the opinions of 200 companies from the FMCG and [...] Read more.
This study aims to identify the sustainability programs introduced in their supply chains by the Indian retailing (FMCG and Pharma) sector and the various problems encountered in managing their supply chains. The researchers collected the opinions of 200 companies from the FMCG and pharma sectors after checking the questionnaire’s internal consistency and validity using Cronbach’s α and Kaiser–Meyer–Olkin (KMO) tests. After data collection, the data were summarized, coded, and controlled using R Studio and Microsoft Excel. The hypotheses were analyzed using the Kruskal–Wallis (K-W) hypothesis technique. Manufacturers emphasized that their supply chains impact toxic waste and pollution, that wholesalers and retailers are highly influenced by poor cost control and management, that there is a difficulty in forecasting demand, and that there are supply related problems. Full article
(This article belongs to the Proceedings of Eng. Proc., 2023, RAiSE-2023)
15 pages, 392 KB  
Article
The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction
by Sai T Vijay, Sanjeev Prashar and Vinita Sahay
J. Theor. Appl. Electron. Commer. Res. 2019, 14(1), 1-15; https://doi.org/10.4067/S0718-18762019000100102 - 1 Jan 2019
Cited by 71 | Viewed by 5088
Abstract
An exponential growth in the Indian e-commerce sector has attracted many national and international online retailers. Besides, price and promotional schemes, these e-retailers use website features - informativeness, entertainment and effectiveness of content, to differentiate from other players. This paper attempts to decipher [...] Read more.
An exponential growth in the Indian e-commerce sector has attracted many national and international online retailers. Besides, price and promotional schemes, these e-retailers use website features - informativeness, entertainment and effectiveness of content, to differentiate from other players. This paper attempts to decipher the influence of hedonic and utilitarian shopping values and web atmospheric cues on e-satisfaction. From the survey findings, it is observed that web cues have greater influence in shaping e-satisfaction. Further, within the input variables effectiveness of information content has the largest influence on e-satisfaction. The study also highlights the importance of mediating role of e-satisfaction between shopping values, website features and e-loyalty. The paper suggests select marketing strategies for e-retailers. Full article
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