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Keywords = Indian retailing sector

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11 pages, 266 KB  
Proceeding Paper
Sustainability in Supply Chain Management: A Case Study of the Indian Retailing Industry
by Rajasekhara Mouly Potluri and Madhavi Kilaru
Eng. Proc. 2023, 59(1), 64; https://doi.org/10.3390/engproc2023059064 - 18 Dec 2023
Cited by 3 | Viewed by 2959
Abstract
This study aims to identify the sustainability programs introduced in their supply chains by the Indian retailing (FMCG and Pharma) sector and the various problems encountered in managing their supply chains. The researchers collected the opinions of 200 companies from the FMCG and [...] Read more.
This study aims to identify the sustainability programs introduced in their supply chains by the Indian retailing (FMCG and Pharma) sector and the various problems encountered in managing their supply chains. The researchers collected the opinions of 200 companies from the FMCG and pharma sectors after checking the questionnaire’s internal consistency and validity using Cronbach’s α and Kaiser–Meyer–Olkin (KMO) tests. After data collection, the data were summarized, coded, and controlled using R Studio and Microsoft Excel. The hypotheses were analyzed using the Kruskal–Wallis (K-W) hypothesis technique. Manufacturers emphasized that their supply chains impact toxic waste and pollution, that wholesalers and retailers are highly influenced by poor cost control and management, that there is a difficulty in forecasting demand, and that there are supply related problems. Full article
(This article belongs to the Proceedings of Eng. Proc., 2023, RAiSE-2023)
15 pages, 392 KB  
Article
The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction
by Sai T Vijay, Sanjeev Prashar and Vinita Sahay
J. Theor. Appl. Electron. Commer. Res. 2019, 14(1), 1-15; https://doi.org/10.4067/S0718-18762019000100102 - 1 Jan 2019
Cited by 66 | Viewed by 4439
Abstract
An exponential growth in the Indian e-commerce sector has attracted many national and international online retailers. Besides, price and promotional schemes, these e-retailers use website features - informativeness, entertainment and effectiveness of content, to differentiate from other players. This paper attempts to decipher [...] Read more.
An exponential growth in the Indian e-commerce sector has attracted many national and international online retailers. Besides, price and promotional schemes, these e-retailers use website features - informativeness, entertainment and effectiveness of content, to differentiate from other players. This paper attempts to decipher the influence of hedonic and utilitarian shopping values and web atmospheric cues on e-satisfaction. From the survey findings, it is observed that web cues have greater influence in shaping e-satisfaction. Further, within the input variables effectiveness of information content has the largest influence on e-satisfaction. The study also highlights the importance of mediating role of e-satisfaction between shopping values, website features and e-loyalty. The paper suggests select marketing strategies for e-retailers. Full article
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