Sign in to use this feature.

Years

Between: -

Subjects

remove_circle_outline
remove_circle_outline
remove_circle_outline
remove_circle_outline
remove_circle_outline
remove_circle_outline
remove_circle_outline
remove_circle_outline
remove_circle_outline

Journals

Article Types

remove_circle_outline

Countries / Regions

Search Results (1)

Search Parameters:
Authors = Nicoletta Signoretti

Order results
Result details
Results per page
Select all
Export citation of selected articles as:
14 pages, 1133 KiB  
Proceeding Paper
A Study of Gender Advertisements. A Statistical Measuring of the Prevalence of Genders’ Patterns in the Images of Print Advertisements
by Nicoletta Signoretti
Proceedings 2017, 1(9), 947; https://doi.org/10.3390/proceedings1090947 - 16 Nov 2017
Cited by 5 | Viewed by 12830
Abstract
This study extends a previous Goffmann’s work. He categorized gender stereotypes in advertising pictures in USA in the 1970s, in six main groups: relative size, feminine touch, function ranking, family, ritualization of subordination, licensed withdraw. This work is a tentative of a statistical [...] Read more.
This study extends a previous Goffmann’s work. He categorized gender stereotypes in advertising pictures in USA in the 1970s, in six main groups: relative size, feminine touch, function ranking, family, ritualization of subordination, licensed withdraw. This work is a tentative of a statistical measure of the prevalence of gender’s patterns in print advertisements, in Italy, in 2006. The Hypotheses: strongest gender’s stereotypes survive, some changed, others disappeared. The results show that main gender’s stereotypes are hard to die even though the society has significantly changed, creating “modern” stereotypes. The line between masculinity and femininity seems to be thinner today. Full article
Show Figures

Figure 1

Back to TopTop