This paper investigates how new social ontologies emerge when individuals and social groups from around the world utilize technology to promote the use of religious, secular, and re-sacralized imagery in preparation for birth as a rite of passage. In particular, the paper looks at how these participants share religious and nonreligious imagery related to birth through websites, social media, multimedia exhibitions, and other formats, examining how the imagery is used to construct meaning around the topics of birth and ritual. This social ontology of birth shows how humans utilize technology to create new meaning related to the birthing body.
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