The goal of this work is to explain a novel information paradigm claiming that all information results from a process, intrinsic to living beings, of self-production; a sensory commensurable, self-referential feedback process immanent to Bateson’s difference that makes a difference. To highlight and illustrate this fundamental process, a simulation based on one-parameter feedback is presented. It simulates a homeorhetic process, innate to organisms, illustrating a self-referenced, autonomous system. The illustrated recursive process is sufficiently generic to be the only basis for information in nature: from the single cell, to multi-cellular organisms, to consideration of all types of natural and non-natural phenomena, including tools and artificial constructions.
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