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Lorem Ipsum Dolor. The Text/Image Relationship in the Process of Producing Analogue and Digital Graphics

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Faculty of Design and Art—Free University of Bozen/Bolzano, Piazza Università 1, 39100 Bolzano (BZ), Italy
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I.S.I.A. Urbino (Istituto Superiore per le Industrie Artistiche), Via Santa Chiara 36, 61029 Urbino (PU), Italy
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Author to whom correspondence should be addressed.
Presented at the International and Interdisciplinary Conference IMMAGINI? Image and Imagination between Representation, Communication, Education and Psychology, Brixen, Italy, 27–28 November 2017.
Proceedings 2017, 1(9), 898; https://doi.org/10.3390/proceedings1090898
Published: 24 November 2017
This essay takes a practical viewpoint—that of a graphic designer, a creator of visual messages that assembles text and images in a single product—and examines case studies in which the type becomes an image using different methods depending on the context in which it is employed. The historical considerations are an opportunity to highlight how every graphic designer is required to develop their own personal approach to the text/image relationship, which is necessarily influenced by the period and the technologies used but also defined by their own personal creativity and graphical style, by their specific skills and expertise, as well as by the goals of the message.
Keywords: typography; graphic design; design history; futurism; typography as image; text/image relationship; analogue and digital graphic; mass communication; visual culture typography; graphic design; design history; futurism; typography as image; text/image relationship; analogue and digital graphic; mass communication; visual culture
MDPI and ACS Style

Camillini, G.; Pierini, J. Lorem Ipsum Dolor. The Text/Image Relationship in the Process of Producing Analogue and Digital Graphics. Proceedings 2017, 1, 898.

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