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Proceedings 2017, 1(9), 861;

From a “Green and Medieval” Image to a More “Authentically Contemporary” Image

Dipartimento di Ingegneria Civile e Ambientale, Università degli Studi di Perugia, 06125 Perugia, Italy
Presented at the International and Interdisciplinary Conference IMMAGINI? Image and Imagination between Representation, Communication, Education and Psychology, Brixen, Italy, 27–28 November 2017.
Published: 27 November 2017
PDF [2121 KB, uploaded 27 November 2017]


Two hundred years after Tommaso Minardi (pupil of Antonio Canova) was appointed director, the Accademia di Belle Arti “Pietro Vannucci” of Perugia (Academy of Fine Arts), in synergy with the Università degli Studi of Perugia, once again had a fundamental role in the creation process of the Umbria brand concept. A concept that once again was the result of a true cultural project, whereby, just as the image of a “green and medieval” Umbria was reinforced by the evocative charge of painting, the image of a more “authentically contemporary” Umbria will be powered by the connotative charge of design.
Keywords: brand; communication; design; image; Umbria brand; communication; design; image; Umbria
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Belardi, P. From a “Green and Medieval” Image to a More “Authentically Contemporary” Image. Proceedings 2017, 1, 861.

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